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APA
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Business & Marketing
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Case Study
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English (U.S.)
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Topic:

Amazon Go Offline

Case Study Instructions:

Wiboon Kittilaksanawong, Aurelia Karp. Harvard Business Publishing. Jun 28, 2017. Product #: W17398-PDF-ENG
After reading and analyzing the Amazon Go case, respond to the following:
Were Amazon's diversification efforts through Amazon Go and Amazon Elements appropriate given the companies resources and capabilities? Were these risky moves by Amazon?
Can Amazon produce its online retail success in offline retail segments?
As the first mover in its shopping technology, will Amazon Go be able to succeed in the long term?
Can Amazon maintain its competitive advantage in the long run?
Individual Assignment: Everyone should read the TCL case and come to our live session prepared to discuss the important concepts and principles identified in the case.
Team Assignment: Team ? will read the case, prepare a short PowerPoint presentation for the class, and be prepared to lead the discussion on this case.
https://hbsp(dot)harvard(dot)edu/product/W17398-PDF-ENG

Case Study Sample Content Preview:

Amazon Go Offline-Case Study
Student’s Name
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Amazon Go Offline- Case Study
1 Were Amazon's diversification through Amazon Go and Amazon Element appropriate, given the company’s resources and capabilities? Were such diversifications risky strategic moves?
The diversification of Amazon through Amazon element and Amazon Go was appropriate based on its dynamic capabilities and assets. Amazon focused on conveying its products and services in a way that would change consumer’s experience in purchasing products daily with the best customer experience (Baker- Brunnbauer, n.d). The company had a wide range of advantages in the supply chain, solid R&D teams, and client electricity. Therefore, Amazon will have an opportunity of lifting its disconnected offline broadening. Besides, the company would leverage its operations using the knowledge about the weaknesses and qualities of the close rivals.
The decision of Amazon to venture into the offline market without having prior knowledge of brick-and-motor would be less secure. Besides, the company would face challenges and risks as Amazon Go focuses on the customers and employees. Following a solid R&D strategy, Amazon would recoup its expansion to attain the core set objectives (Kittilaksanawong & Karp, 2017). However, Amazon will have loyal customers, which would be an advantage of using its position to overcome the underlying challenges. Notably, the company will have an opportunity of attracting loyal customers and have a competitive edge over close rivals by lowering its membership cost.
2 Can Amazon reproduce its online retail success in offline retail segments? Will it be able to become one of the biggest offline retail players?
According to the facts of Amazon‘s case, the company would face numerous challenges during its initial years of operation. For instance, Amazon wou...
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