2 pages/≈550 words
Business & Marketing
MCDONALD'S SWOT AND SPACE ANALYSIS (Case Study Sample)
The text book used for this course is Strategic Management Concepts and Cases, Custom Edition, by Fred R. David. Complete the Assurance of Learning Exercise 6A and 6B on page 205 of the textbook. Use the completed SWOT and SPACE matrices to draw conclusions regarding both the long term and short term strategies you would recommend in light of your findings. Summarize in a two-page APA formatted paper. source..
MCDONALD’S SWOT AND SPACE ANALYSIS
Date of Submission
McDonald’s is the leading fast food outlet globally wit h its origin from the US in 1940. Its brand name has spread into every aspect of the society industry which serves customers in more than 30000 outlets in 119 countries and revenue of US$ 24 billion. The firm’s quality products and services have seen it grow and expand profitably serving about 50 million people per day.
The growth and expansion by McDonald’s is influenced by different factors such as political, social, technological, economic and environmental factors. McDonald’s response to these factors is determined by the firm’s internal strengths and weaknesses and efficiency of management (Strategic Management Insight, 2013). Since the firm operates in the food industry and has continued to dominate the market, diversification has contributed to its growth making it a market leader. The firm’s growth is steady even in economic crisis because there is an improved buying pattern resulting from improved living standards.
Based on McDonald’s vision and mission statements combined with SWOT and SPACE analysis of their strength and weaknesses, opportunities and threats, the firm has developed a strategy that enhance its core e...
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