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Business & Marketing
Case Study
English (U.S.)
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unit four case study (Case Study Sample)

Read the Louis Vuitton case study in Chapter 10 on page 295 in your textbook. Answer the two questions at the end of the study (p. 295). Support your answers with a minimum of one source per question, no more than five years old. 1. How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet? (275 word minimum answer with one source) 2. Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects? (275 word minimum answer with support from one additional source) source..
Name: Lecturer: Course: Date: Louis Vuitton Louis Vuitton is one of the world’s most celebrated brands. The brand is related to state of art images of luxury such as shoes, jewelry, leather goods, watches and handbags among others. The company was founded back in 1950s and to date, the brand remains at the top of the industry. Since the introduction of the Vuitton’s signature, the company has continued to expand throughout the twentieth century venturing into the fashion world. Several factorshave contributed to the growth of the brand.The following factors as described herein have contributed to the growth of the brand,merging of the company with other top brands,the wide range of products,marketing, and the quality of products among others. One of the major contributors to the growth of the Louis Vuitton (LV) is merging. A few years after the foundation of the brand, Louis merged with the top champagne manufacturers. Louis together with Chandon and Hennessey formed the LVMH, which would mean; Moet Hennessey and Louis Vuitton. The result was a luxury goods conglomerate.(Chaudhry, Zimmerman, 2009). The other contributing factor was the quality of products. The brand ventures into quality products in order to maintain the luxury aspect of the brand. The company has greatly in...
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