Sign In
Not register? Register Now!
Essay Available:
Pages:
3 pages/≈825 words
Sources:
Check Instructions
Level:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Marketing Case Summary #4 Business & Marketing Case Study (Case Study Sample)

Instructions:

Hi,
This is the Marketing Problems-Application and Decisions course.
I want you help me do 3 pages case summary.
Please follow the rubric.
I will provide you with course slides that I hope will be helpful.
Thank you.

 

 

SUMMARY EVALUATION FORM

% (Score)

Comments

Introduction, Statement and Assessment (20)

The problem/opportunity is clearly identified and discussed. (5)

 

 

The problem/opportunity and firm activities are fully developed. (5)

 

 

The competitive environment is understood and articulated. (5)

 

 

Strategic outcomes, both short and long term are discussed. (5)

 

 

Strategic and Situation Analysis (30)

Industry analysis (SWOT, Porter’s, Timmons, KSF, PESTEL, etc.) completed with conclusions drawn and applied to present and future critical success factors. (20)

 

 

Financial and other relevant analysis is represented (exhibits), discussed, and supports industry and competitive product/service positioning. (10)

 

 

Evaluation of Alternatives and Recommended Action (40)

Product/Service Placement and Marketing Strategy is thoroughly discussed and tied to successes and challenges that are responsive to market pressures. (12.5)

 

 

Firm structure, management and other key success factors are fully developed and outlined, with alternatives developed and evaluated according to product position and decision criteria for action. (12.5)

 

 

Specific and actionable implementation of selected alternative is fully developed, with concise action plan that is measurable and tied to success. Action is evaluated and solutions are tied to performance. (15)

 

 

Summary and Guidelines (10)

Summary is succinct and logically organized, following prescribed guidelines: no more than 4 double spaced pages, 12pt. 1" margins. (5)

 

 

Summary is free of errors (grammatical, spelling, structure, etc.). (5)

 

 

Overall Score (out of 100 points, or 5% of Case Summary Grade), Late Submissions will Receive Overall Score of 0.

 

 

 

source..
Content:


Strategic Marketing Problems
Author’s Name
Institutional Affiliation
Strategic Marketing Problems
Introduction, Opportunity and Assessment
The Victorinox is a Swiss Army Knives company that manufactures fragrance, knives watches and luggage. The head of marketing of Victorinox Company is facing problem in developing a strategy that will allow the fragrance company to enter in the fragrance sector directly. With the formation of a successful strategy, there is an opportunity for the company to generate higher revenue and increase its profitability ratio. The assessment of the company’s overall resources and capabilities indicate that the company has the potential of enhancing the capabilities of its overall business operations (Alon & Carvajal, 2014; Chernev, 2018). The development of a suitable strategy plays a vital role in enhancing the performance of the company’s business processes. The firm activities are fully developed as the focus of the organization’s management is on collaborating with all the stakeholders regularly.

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Marketing Case Summary Business & Marketing Case Study
    Description: In the case study, Interbrew is the 4th biggest brewer in the world and used different global branding strategies to grow, and now the management wants the Stella Artois brand to expand globally, and this is premium beer (Beamish & Goerzen, 2012). A product-market strategy is necessary ...
    3 pages/≈825 words | APA | Business & Marketing | Case Study |
  • Unit Case Study 1 Business & Marketing Case Study Paper
    Description: Typically, IT companies are recognized for rapid change and constant innovation. The pace of growth, frequency of innovations and a halo effect have combined to make IT industry as ultimate home of innovation. Ironically, IT industry could give way to mundane practices only to undergo...
    2 pages/≈550 words | APA | Business & Marketing | Case Study |
  • Case Summary 1 Business & Marketing Case Study Paper
    Description: Kraft foods is an American grocery manufacturing, and it is headquartered is in Chicago. The product manager, Geoff Herzog, is a coffee developer and have been encouraging to launch single-serve coffee pod machine in Canada (Ivey, 2020). The primary issue being identified in the case...
    4 pages/≈1100 words | APA | Business & Marketing | Case Study |
HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!