Coffee’s Recommendations Memo

Receiver Coffee’s Recommendations Memo
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Receiver Coffee’s Recommendations Memo
TO: Colleen Mackay, Co-owner of the Charlottetown, Prince Edward Island (PEI)-Based Coffee Roaster
FROM: [Your Name]
DATE: August 3, 2021
SUBJECT: Recommendations For Receiver Coffee’s Growth and Expansion
We have reviewed the situation at Receiver Coffee and are pleased to offer the recommendations below:
Based on the Coffee Association of Canada, approximately 71% of Canadians aged 18 to 79 years drank coffee daily, 81% at least once weekly, and 85% at least once annually (Dolansky, 2020). As such, Receiver Coffee should target individuals between 18 and 79 years by coming up with different coffee-related products to meet all demographics’ needs. For example, the company can open coffee outlets near colleges and universities and give discounts to returning customers.
For Receiver Coffee to improve its market positioning, it should provide various coffee products targeting specific demographics. Besides, the firm has developed a superb reputation in the coffee industry. For example, it should introduce chocolate products for people aged 18 to 35 years. Receiver Coffee can also come up with zero-sugar ...