Case Study: TCL Multimedia

CASE STUDY
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TCL multimedia has lost market shares in China. Although the organization trusted the newly adopted cooperate strategy for better positioning in the future, it has failed significantly. Thus, TCL needs to implement the appropriate supply chain design for the cooperate strategy to yield the expected benefits. The TV in China is declining significantly. The country has phased out subsidies for purchases of energy-saving appliances (Qi & Vachon, 2015). Internet companies challenge the TV industry with continually increasing competition as most people opt for online platforms instead of TVs. Although technology has introduced smart TVs, most online platforms are portable and flexible, unlike the TV, which must be accessed at particular places. Thus, there is a low demand for LCD TVs in China (Qi & Vachon, 2015). TCL multimedia is not effective in rapid decision-making. A report by Qi & Vachon (2015) shows the company postponed the launch of new products in 2014. While it is still slow in making such moves, other organizations in China and the world are moving swiftly to develop and introduce more new products.
TCL multimedia operations and supply chain is faced with multiple challenges. The company’s organizational culture is dominated by wars from various departments that limit managers from using and giving information that could benefit its operations. Instead, they keep the data to the chests. The company is also battling low returns on investments despite its stable balance (Qi & Vachon, 2015). On the other hand, customer dissatisfaction has prevailed. Although demand for TCLs products is still high, most customers complain on online platforms reg...