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APA
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Business & Marketing
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Case Study
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English (U.S.)
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Case Study: Nexel Corporation

Case Study Instructions:

Please find attached:
1) The instructions for the case analysis. (Please follow it Very carefully)
2) The Article for the case analysis (Nexel Corporation).
3) The lecture notes and documents to help write the case. (Please read them carefully)
This is a Business Ethics assignment.


 


Instructions for Case Analysis


This is a largely fictional case—it involves fictional characters and companies. However, it draws on a variety of actual cases. Imagine yourself in the position of an ethics analyst who is asked to go work for the company and draft a report analysing the situations, identifying the main moral wrongdoings, justifying the conclusions why they are wrong.


In writing the report, identify the main issues and discuss each separately. There are four to six distinct situations--you should identify them all (for example, health and safety issue, privacy issue, etc...). One or one and a half single-spaced pages per issue should be sufficient, but it can be a bit more or a bit less depending on the complexity of the issue. Your analysis should contain the following parts:


a)      Identify the problem and assess it. This is a good place to ask yourself this question—where does this situation fit as far as legal and ethical responsibilities are concerned?  For example, if there (hypothetically) were a workplace safety issue where the employer ignores the dangers to employees and their objections, you would evaluate the actions of employers and pass a judgement on whether and why they were wrong as far as regulations and expectations of responsibility are concerned.  If there were a privacy issue, you could determine whether there was a privacy violation by considering the workplace relationship, the nature of the infringement, and possible justification. Here you could appeal to legislation (i.e. Health and Safety Guides from the Legal Perspective uploads or PIPEDA guidelines), but note that not every situation in the case can easily fit the assessment on the basis of regulations or legislation.


 


b)      Justify your moral assessment in a normative theory (theories) we have discussed in class (this could be deontological rights approach; utilitarian analysis or other moral standards discussed.


If in the section above you passed a moral judgement, in this section you need to ground the moral judgements in moral principles and ultimately a moral standard. To ground your analysis of the situation, keep these questions in mind:


 


Who is harmed by the activity?


How serious is the harm?


Who is responsible for the harm?


Does it violate essential human interests or moral rights?


Can this harm be morally justified by conflicting moral values?


What are the real motivations of the parties involved (e.g. perpetrators and critics)?


 


Appealing to this normative foundation should justify your analysis and help to clarify moral values involved. You need to show how moral obligations identified in a) follow from the moral theories we have covered in class.


Case Study Sample Content Preview:

Nexel Corporation Case Study
Name
Institutional Affiliate
Nexel Corporation Case Study
Introduction
Business organizations are tasked with the responsibility of doing what is right or morally acceptable to all its stakeholders. The accepted moral codes conduct and behavior towards the stakeholders involved are guided by a consensus of what is right or wrong by the different parties involved. The Nexel Corporation case study provides an excellent platform for the analysis of the ethical issues and concerns affecting business organizations around the world. It also allows for the analysis and evaluation of such issues through the lens of different ethical theories towards developing an informed understanding of the ethical issues and dilemmas that may arise across different workplaces. Provided herein is a comprehensive report highlighting some of the ethical issues facing the company and theoretical evaluation of the same towards establishing an informed understanding of the underlying factors defining the ensuing ethical dilemmas.
Ethical Issues
An interview with the corporation’s head of legal department, Linda Wright, also highlights another ethical issue facing the company in the form of accountability. It is evident that the company, through its management, approved the production of the faulty model despite knowing the potential harm to users or consumers. The company’s vice president of car engineering, A. D. Rodford supervised a feasibility study that approved the new design with mechanical complications. The Corporation’s Product Planning Committee was also complacent in the approval of the concept that allowed for the manufacture of the new line of subcompact cars. An accident involving one of the model’s consumers, Mrs. Ray, makes for a manifestation of the potential harm posed by the approval of the faulty design and concept behind the manufacture of the Vinta line of cars. The design of placing the fuel tank behind the rear axle reduces the crushing space upon rear contact from another vehicle, which may result in pushing the tank forward and puncturing of the same by the flange or bolts within the differential housing. Such was the case with Mrs. Ray’s Vinta, whose rear collision with a Ford Galaxie at 28 to 37 miles per hour led to an explosion of the car and severe burning of its occupants. Mrs. Ray died from the complications arising from the accident while the other occupant, the thirteen-year-old Richard, suffered severe burns’ complications and lost several fingers. Richard required intense and extensive care in attempts to restore his appearance. Both victims suffered the adverse consequences of the management’s complacency in disregarding the set protocols and procedures in the manufacturing of new lines of automobiles. Failure to address the safety concerns requiring the adjustment of the fuel tank’s position to increase the car’s crushing space exposed users to fatal outcomes in case of a rear collision or contact with another vehicle. The legal team faces an ethical dilemma in the form of upholding its responsibility of providing legal protection to the corporation’s senior management and attending to the moral obligation of enhanci...
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