Case Study: Holt Renfrew - Edmonton

CASE STUDY: Holt Renfrew - Edmonton
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CASE STUDY: Holt Renfrew - Edmonton
Holt Renfrew is one of the stores in Edmonton that mainly deals in general apparels, fragrances and cosmetics. These brands in the store range from wedding garments, accessories to general clothing such as scarves, purses and courts. Some of the wedding designs identified in the store include Vera Watters, Wang, Amsale, Dessy, Jim Hjelm, and After Six. Designs that are sold in higher prices are those of Amsale and Vera Wang, while those that are cheaper include Dessy, Hjelm and After six.
Among the targets for this business enterprise are both ladies and gentlemen who need the best quality brands and also those planning for wedding parties. The designs in the store actually look appealing to visitors from the fact that they are indeed splendid and well displayed. There are also different fashions, styles and sizes that could meet different clients’ needs.
The personnel operating these stores are kind and compassionate in serving the people. From the discussion of the interviewer and the manager of the store, the decision to place the business in this locality was fuelled by the founder’s desire to see an organised shop that could be described as a “supermarket” of all types of apparrels. Moreover, there appeared to be few such stores in the area. Another assumption was that wedding planners have different considerations for their wedding plans; hence, these different considerations were to be put in mind.
There is also a beauty department in the store that sells things like Stila, Kiehls, Estee Lauder and Chanel fragrances. In the wedding department, there are elements such as invitation cards, wedding gifts, toasting flutes, guest books, ring bearers, cakes and even wedding consultation services. This makes the firm to quality as a “supermarket” fashion design. Holt Renfrew has a philosophy of meeting the expectations of different people with regard to th...