Assignment 2. Case 5.1 Yahoo In China. Business & Marketing (Case Study Sample)
Case 5.1 Yahoo In China
Each paper will involve writing about one of the case studies in the textbook. (1) Choose a respective case study; (2) Do some independent research about the case study subject to learn more about the case study subject (i.e. don’t just rely on what’s written in the case study; (3) Write a paper about the case study that is double-spaced, single-sided, and between 3-5 pages in length (not including a cover page and reference page). (4) The paper should amply and appropriately use the course textbook as a reference, as well as outside references (and these references should be noted throughout the paper, including a reference page at the end). (5) Each written assignment only includes certain case studies from specific chapters – please check further below for the requisite details.
use the “bolded terms” (found in the chapters) to support your positions. TO MAKE IT “JUMP OUT” FOR NOT ONLY ME (BUT FOR YOU, TOO), PLEASE USE BOLD TYPE OF THESE TERMS IN YOUR RESPECTIVE PAPERS – THIS WILL HELP YOU IDENTIFY WHETHER YOU ARE USING THEM LIBERALLY, AND IT WILL ALSO MAKE THEM STAND OUT TO ME WHEN I AM EVALUATING (GRADING) THEM – THANK YOU IN ADVANCE!Read Chapter5 and
Yahoo in China
Yahoo in China
Yahoo should have considered the privacy and confidential terms in stipulation irrespective of the outside force from the government. In this case, the company cannot evade the fact they are traitors, in exposing the personal information about one of their clients (Mr. Shi). Yahoo should note that the controversy is not only a moral issue in business ethics but also a factor that could affect their business negatively. The incidence could result in some consumers leaving the organization in search of better alternatives. Although the company claims that the Chinese government is its first consumer, it should have considered the needs and reputation of the other clients in line. Liu Xiaobo is right to say that Yahoo is a traitor since they betrayed one of their consumers in favor of the needs of another client (Shaw, 2017). Hence, Yahoo is a traitor to Mr. Shi, and the company should have weighed the impact of their decision on him before the actual revelation of the information desired by the government.
In my view, I think that Yahoo was wrong in assisting the Chinese authorities to access the personal details of Mr. Shi. The authorities in the company should have considered the enormous impact of the action on the company at the expense of fulfilling the interest of one person while an opponent suffers the consequences.
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