Steps on What Makes Content Contagious

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What Makes Content Contagious – STEPPS
It is every marketer’s prayer that the products, services, or the information they are trying to sell or put across to the audience become embraced and welcomed positively. Berger, in his book, proposed some guiding principles that he credited for making content, in this case representing the product, services, information, news, and stories, among other things that are worth marketing to become contagious. By using the term contagious, Berger is referring to the ability of the content to go viral and resonate well with the members of the public. The six components that Berger outlined as the principles of contagiousness are social currency, triggers, public, practical value, and stories, collectively represented by the acronym STEPPS (Berger 18).
Social currency refers to the ability of the marketer to master the social aspect and cause people to make a social connection with the content. In this way, people will keep talking about the content that evokes their desired impression, consequently leading them to go viral. Trigger refers to the activating factor that makes one constantly think about a related aspect. Marketers need to capitalize on the attributes that will keep the consumers thinking about the product or idea often. People tend to care more about what they have an emotional connection with. This makes emotion a key aspect of contagiousness. When the people who have embraced the product or the idea are proud of it, they render it more observable and eventually bein...