Annotated Bibliography for Analyzing a Commercial

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Annotated Bibliography for Analyzing a Commercial
Wheatley, John H. "Influence of commercial`s length and position." Journal of Marketing Research 5.2 (1968): 199-202. Print.
In this 1968 article, John ADDIN Mendeley Citation{e3b6aae8-1411-403a-a259-e3e7cf1bd68c} CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "family" : "Wheatley", "given" : "John H." } ], "container-title" : "Journal of Marketing Research", "id" : "ITEM-1", "issue" : "2", "issued" : { "date-parts" : [ [ "1968" ] ] }, "page" : "199-202", "title" : "Influence of commercial's length and position", "type" : "article-journal", "volume" : "5" }, "uris" : [ "/documents/?uuid=e3b6aae8-1411-403a-a259-e3e7cf1bd68c" ] } ], "mendeley" : { "manualFormatting" : "Wheatley", "previouslyFormattedCitation" : "(Wheatley)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" } Wheatley reports the findings of a laboratory experiment on the how length and position within a program affects a commercial`s effectiveness. This study is important in analyzing why the commercial, It`s Halftime in America - Chrysler has been awarded as the best superbowl commercial. Moreover, through the findings of Wheatley`s study, advertisers can discover when the Chrysler commercial should be shown so as to create the greatest impact to audiences.
Rohloff, Albert C. "Quantitative analyses of the effectiveness of TV commercials." Journal of Marketing Research 3.3 (1966): 239-245. Print.
In this article by ADDIN Mendeley Citation{7c434f6e-9c3a-4651-a1d8-08a0cfd183cc} CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "family" : "Rohloff", "given" : "Albert C." } ], "container-title" : "Journal of Marketing Research", "id" : "ITEM-1", "issue" : "3", "issued" : { "date-parts" : [ [ "1966" ] ] }, "page" : "239-245", "title" : "Quantitative analyses of the effectiveness of TV commercials", "type" : "article-journal", "volume" : "3" }, "uris" : [ "/documents/?uuid=7c434f6e-9c3a-4651-a1d8-08a0cfd183cc" ] } ], "mendeley" : { "manualFormatting" : "Albert Rohloff", "previouslyFormattedCitation" : "(Rohloff)" },...