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Essay Available:
Pages:
8 pages/β‰ˆ2200 words
Sources:
12 Sources
Style:
MLA
Subject:
Literature & Language
Type:
Annotated Bibliography
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 28.8
Topic:

Annotated Bibliography:Marketing and Advertising of a Brand or Product

Annotated Bibliography Instructions:

The chosen brand is Target.
Instructions:
1. An annotated bibliography provides specific information about each source you have used. As a researcher, you have become an expert on your topic: you have the ability to explain the content of your sources, assess their usefulness, and share this information with others who may be less familiar with them. Think of your paper as part of a conversation with people interested in the same things you are; the annotated bibliography allows you to tell readers what to check out, what might be worth checking out in some situations, and what might not be worth spending the time on.
2. It's kind of like providing a list of good movies for your classmates to watch and then going over the list with them, telling them why this movie is better than that one or why on student in your class might like a particular movie better than another student would. You want to give your audience enough information to understand basically what the movies are about and to make an informed decision about where to spend their money based on their interests.
3. Conduct an academic inquiry into the marketing and advertising of a brand or product aimed at you as a consumer. The unit is made up of multiple writing and research projects that will lead you from an exploration of your personal interest in a topic, to a discovery of sources that reflect multiple points of view on your topic, to an assertion of a position in the context of the larger conversation represented by those multiple points of view. First you will gather primary and secondary information about the brand or product, describe, analyze, and evaluate that information in an annotated bibliography. You will then synthesize your information, grouping it so that it logically leads to an arguable point of question that you will then pursue in your consumer culture argumentative paper.
Be sure to include the following elements in each annotation:
1. Citation of source with proper MLA formatting
2. Description of main points, ideas, and the overall gist of the source
3. Identification of possible target audiences.
4. Explanation of the marketing strategies, advertising techniques, and appeals (ethos, pathos, & logos)
5. Connection to societal values, ideals, trends, and/or events that are associated with your brand/product
6. Evaluation of the source's credibility and/or biases. (This could be an author, a company/brand, a website, a publisher, etc.)
7. Proposed use of source (How will this source contribute to your argument?)
Requirements:
1. 12 sources total
2. At least 4 primary sources
3. At least 4 secondary sources (at least 3 of the secondary myst also be scholarly sources)
4. At least 4 additional sources of your choice.
*each annotation should be at least 3/4 of a page long.

Annotated Bibliography Sample Content Preview:

Annotated Bibliography
Name
Professor
Course
Date
Ferguson, S. "Branding Vs. Marketing Vs. Advertising." Insurance for Business, Home & Auto | The Hartford, 28 Mar. 2017, /business-playbook/in-depth/marketing-brand-branding-marketing-advertising. Accessed 2 Nov. 2017.
Ferguson vividly describes branding, marketing, and advertising activities so that he can depict the difference between them even if they are intimately connected in purpose. The author illustrates that the activities are quite effective in promoting one's business and retaining and acquiring customers. He emphasizes that companies should have an explicit idea of the three activities and be also be able to differentiate them so that they can develop more focused business initiatives and be in a position to maximize the efficiency of each activity.
Additionally, marketing strategies that business can employ to market and advertise their products are mentioned. One of the marketing strategies described includes the social media marketing strategy where he defines it and goes further to explain how an organization can promote and protect a social media brand. The second marketing strategy explained is the content marketing strategy, and under this subtopic, guidelines on how businesses and individuals can create a plan when they are doing content marketing so that it can be feasible to design viable marketing content are provided. Advertising techniques such as the use of appeals, promotions, and bandwagon technique have been explained. The article is imperative for any business or individual who wants to advertise and market products digitally. The source can be considered credible because its author has written other works, which have been established to have scholarly credibility.
Gerard Llobet, Barroso, and Alicia. "Advertising and Consumer Awareness of New, Differentiated Products." Journal of Marketing Research, vol. 49, no. 6, 2012, pp. 773-792.
The article proposes a novel approach to examine the dynamic impact that advertising expenditures have concerning the products consumers include in their choice set. The authors state that advertising expenditures have a potent effect as they raise the consumer awareness of a product. A discussion on the points that should be considered when choosing a marketing strategy has been made. In addition, various marketing strategies that organizations can use to promote their business have been illustrated. The authors emphasize and discuss the importance of using social media platforms to advertise and market goods. The various advertising appeals, which are used to persuade customers to buy products, have been mentioned. The article can be used by individuals who want to understand the various marketing strategies and also those who want to have a deep understanding of advertising and marketing activities. The source is credible because it is a peer-reviewed source.
McNamara, C. "Marketing Your Products/Services and Promoting Your Organization." FreeManagementLibrary(SM),2017,managementhelp.org/freebusinesstraining/marketing.htm. Accessed 2 Nov. 2017.
McNamara explicitly differentiates advertising activity from marketing activity. The author states that both activities are crucial in promoti...
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