Portfolio Planning of Louis Vuitton

My team choice ：Louis Vuitton
And please read the document below to understand what shoud you write about.
My parts are: Executive Summary, Business Description, and Company Mission Statement.
From the syllabus:
Team Project Competition (20%): Your four-person teams will work together on a semester-long group project that will be turned in as a portfolio at the end of the semester. The team from all three Business Ethics sections that wins the in-class competition will be selected to travel to Los Angeles to compete in the International Business Ethics and Sustainability Case Competition (IBESCC) at Loyola Marymount University in Los Angeles in April 2020. There are three parts to this assignment:
Portfolio Part I (5% / 50 points): Company Overview. (Final Draft due 11/22.) Teams will select a company and put together a three-to-four page, professional summary of the company, including business description, company mission statement, code of conduct, public profile, description of company culture, and company stakeholder analysis.
Portfolio Part II (10% / 100 points): Shared Value. (Final Draft due 11/22.) Teams will create a “shared value” venture for their selected company. Part II will include:
Description of the problem to be addressed and how it relates to one of the UN’s Sustainable Development Goals (SDGs), including the legal, financial, and ethical dimensions of the problem.
Description of the new proposed venture, explanation of how this venture is an example of CSV (versus CSR), and how this new venture addresses the problem.
A one-page executive summary for the project with a) team member names, 2) project title, c) specific SDG indicator and target addressed, and 4) two paragraph project description. A format will be provided in class.

Team Project Portfolio Instructions

PHIL 431.03&06 * Fall 2019

Teams must attend a project lab. 

• Majority of team members (3 out of 4 or 2 out of 3) must be present.

o   If your team cannot make any, email Prof. Windgätter with a plan to meet during office hours.

• If not, you lose 5 out of 150 points on the project.


• You can go to any division leader’s lab.


• If you go to more than one, +2 extra credit on project (/150) each time.


• If less than majority present, stock certificates for those who come.


• These labs exist to encourage teams to start early and meet together to work on projects, and so that teams can have a chance to ask questions and brainstorm with the help of division leaders. 


• Times TBA.

Project Overview:

You should think of this project as though your team were a consulting firm, presenting a pitch to the board of directors of your chosen company.  Work to come up with a viable, innovative Creating Shared Value (CSV) venture, and to communicate that venture—and why you find it compelling—effectively in your report.

This is also a competition.  The team that wins from our class will receive extra credit and compete against the other Business Ethics sections’ winners in a competition on Monday 12/9 from 6-7pm.  The team from all three Business Ethics sections that wins the in-class competition will be selected to travel to Los Angeles to compete in the International Business Ethics and Sustainability Case Competition (IBESCC) at Loyola Marymount University in Los Angeles in April 2020.  The directions for this assignment prepare you for that competition.

In business, people are often pressed for time, and standardized formatting can be very important to reviewing reports quickly.  Therefore, it is important that you follow formatting guidelines.  While we will be reading your entire report in order to grade it, clients in the real world sometimes skip ahead to the section that matters most to them before deciding whether they should bother reading the rest of the report (or only read one section). 

An effective pitch, therefore, requires following the guidelines of the audience you’re pitching to; someone might not bother to read your report if they cannot quickly find what they are looking for.  Please follow the formatting guidelines below.

Remember also that you’ll be using this information to make your Team Project Presentation (slides due 11/26, presentation in class on 12/3).

Assignment Learning Objectives:

• Teams will research and describe a company, indicating salient features relating to its business model, culture, mission, and stakeholders. 


• Teams will demonstrate stakeholder analysis, producing cogent analysis of key stakeholders. 


• Teams will create a CSV project, demonstrating understanding of CSV, employing CSV to address a UN Sustainable Development Goal (SDG), and developing their analysis so as to support their claims.


• Teams will utilize class concepts such as corporate culture and ethical theories in formulating their responses. 


• Teams will synthesize information from their report and present it in an Executive Summary that relates their project’s findings. 


• Teams will practice skills related to teamwork and team presentations, integrating and reformulating analysis so that the report is assembled with uniform formatting, demonstrating that it was written by a unified, professional team.

Formatting Requirements:

• Report should be single-spaced, size 12 font, aligned to the left.


• All report sections must be clearly labeled, including numbers and letters as labeled below.  Labels should be bolded.  Do not include the italicized page estimates.


• Skip a line between each section, so that it is clear when a new item is being addressed.


• Cite all sources in text or with footnotes (end notes are not allowed), using one consistent style (MLA, APA) & include a Bibliography or Works Cited Page at the end.


• Use the pronoun “we” when referring to your team’s ideas or analysis.


• Start Part I and Part II each on a new page (use the page break on the insert tab of Word).


• Use the provided template for your Power Interest Grid in I(f).


• The page estimates next to each section title are approximate.  Depending on your company and CSV project, some sections may be shorter or longer.  If you find that all of your sections depart from the page estimates, come to office hours for further guidance.


• Note also that when you type “(c)” it will autocorrect to “©” (analogous problem for (e) as well).  You can undo this by hitting or .


• Feel free to reference arguments made before or after by using their labels (ex: “As we argued in section II(a), …”).

Directions:

Your report will have four, clearly-labeled sections:

                                i.            Executive Summary

                             ii.            Part I: Company Overview

                           iii.            Part II: Shared Value

                            iv.            Bibliography or Works Cited (depending on citation style chosen)

Executive Summary (must be one page)

This page will contain information about your team and a short summary of your project.

It must contain:

• The name of the company you are researching (must be cleared with Prof. Windgätter).


• Your team name & the names of all team members (first & last)


• Your CSV project title.  This will be your report title, so make it clear and informative.  You’ll also use it on your Pecha Kucha presentation in front of the class.


• A section labeled “Sustainable Development Goal and Target to be Addressed:” and then the sustainable development goal your report addresses, as well as a succinct explanation of how your team will meet that target (one paragraph).


• A section labeled “Creating Shared Value Project:” and then a two-paragraph description of your CSV project.  Think of this as the first page of a pitch to the Board of Directors.  Explain your CSV project in a way that makes it sound important, innovative, effective at solving the problem you want to address, and exciting.  Share what is unique about your approach, and what someone who reads your report has to look forward to.

Part I: Company Overview (approx. 5-6 pages)

Think of this as the research component of your pitch, where you show the company’s Board that (a) you understand their company, and (b) inform them of important details about the company that they’ll need to understand your CSV project and analysis. 

All bolded titles and numbers/letters must be included in your report for easy access.

I(a) Business Description (1/2 page).

Describe the company's:

• products,


• marketplace,


• history,


• ownership (if they are part of a larger group of companies or are owners of other companies, note that).

I(b) Company Mission Statement (1/2 - 1 page)

Describe the company mission statement in your own words.  You can use short quotes from the mission statement, but make sure to use your own words to describe it.

(Note: if the Mission Statement has recently changed, you should explain this change, and this section will be longer.)

I(c) Code of Conduct (1/2 - 1 page)

In your own words, explain the company's code of conduct. You should highlight points of emphasis, areas of the code of conduct that are relevant to your CSV project, and any unique features of the code that will be important to understanding company culture in I(e).

Make sure to include a link to the company’s code of conduct. If you can’t find a code of conduct from your company (or its parent company), explain that in this section and provide a list of search terms you used to research this section.

I(d) Public Profile Description & Analysis (1 page)

Describe the company’s marketing and brand strategies.  What values, feelings, or ideas do they try to connect their company with?  What do they want customers to associate with their brand?  Is there something that they don’t want to associate with their brand?

Then, provide original analysis linking their marketing and brand strategies with their code of conduct, and interpret the company’s ethics.  What values does this company hold, and how does it show them?  Is there a contradiction between how they want to be perceived and how they operate?  Is this a company that puts ethics at the center or its operation, or does it put some other value (such as profit) at the center?

This should set up your Key Stakeholder Analysis and Company Culture Description in the next sections of this Portfolio.

Make sure to note what materials you reviewed in writing this description & analysis.

I(e) Description of Company Culture (1 page)

In your own words, describe the culture of your chosen company. This description should include a discussion of the company's values, and analysis about whether and how they live up to them.  This should continue the discussion in the previous section about the company’s values, but as applied specifically to the culture of the company. 

You are encouraged to reference readings from class about company culture and ethical theories. 

Make sure you note where you got your information about the company culture.

I(f) Company Power-Interest Grid (1/2 page)

Steps 1 & 2 of stakeholder analysis: include a power-interest grid with stakeholders accurately placed on it.  Please copy and paste the following chart, and then complete it:

Make sure when you do your final edit of this report that the chart is entirely contained on one page, and does not start on one page and continue on the next.

I(g): Key Stakeholder Analysis (1 page)

Step 3 of stakeholder analysis. This section will set up your discussion of your CSV project in Part II of this Portfolio by explaining:

• who the key stakeholders are for your company,


• why they are so important,


• what their interests are in your company (financial, motivational), and


• what their current opinion of your company is.

It should serve as a conclusion to Part I of your report.  Building on and highlighting the analysis in the previous sections to make arguments that certain stakeholders are key for your company.  You’ll then take up discussion of these stakeholders in Part II.

Part II: Shared Value (approx. 5-7 pages)

This of this as the proposal part of your pitch, where you motivate and deliver your viable, innovative venture.  You’ll be using a SDG to argue that something is a serious problem, and then argue that your CSV idea is a way to solve that problem.

This section must start on a new page, and all bolded titles and numbers/letters must be included in your report for easy access.

II(a) Analysis of the Problem (2 pages)

This step is akin to the Define stage of design thinking. In this section, you must clearly explain what problem you are trying to solve with your CSV project.

You must explain the legal, financial, and ethical dimensions of this problem, including explicit analysis of why this is a problem that your company ought to help solve. This analysis must make explicit mention of one UN Sustainable Development Goal and the target you’ll use to determine if you’ve hit the goal or not.

• Check out the UN Sustainable Development Goals Knowledge Platform, for information about the SDGS.  You can click on each goal, and click on the tab furthest to the right that says “TARGETS & INDICATORS” to see targets for each goal.


• Also look at the readings from 10/1.

You are encouraged to make use of an ethical theory in motivating why this is an important problem, and perhaps in why your company ought to play a role in addressing it.

II(b) Creating Shared Value (CSV) Venture (2-3 pages)

In this section, clearly:

• Explain your CSV venture.


• Argue that this venture helps solve the problem you described in II(a).  How does this venture help your company do good?


• Argue that this venture would be profitable for the company.

II(c) CSV and not CSR (1/2 page)

Argue explicitly that this venture creates shared value in one of the three ways described by Porter & Kramer (you should cite them), and is not merely corporate social responsibility.  In a way, this is the conclusion to your argument in II(b).

II(d) CSV Benefits (1-2 pages)

Describe the benefits of your CSV venture to the key stakeholders you identified in I(g) (including owners/shareholders).  If there are other stakeholders that stand to benefit greatly from this venture, explain how.

(Note that this is the last section of your report, and you should not have a separate conclusion.  In a way, your executive summary functions as a conclusion, making it clear what the important parts of your analysis are.  Make sure to update your executive summary after the rest of the report is written to make sure it highlights your analysis well.)

Bibliography or Works Cited

You report must include a page where you present your sources following a standard format (MLA, APA, Chicago Style).  Your in-text citations should clearly lead back to these sources. 

• For more information, check out the Purdue Owl Research and Citation Resources.