Marketing Strategy and Objectives of a Delivery App in Saudi Arabia

Delivery App in Saudi Arabia
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Marketing Objectives
Coming up with a marketing strategy before defining the marketing objectives is impractical. In this regard, the latter aims to provide specific, relevant, measurable, time-based, and attainable actions for the overall success of the delivery app in the Eastern Province of Saudi Arabia (Kanagal, 2014). The quantitative Delivery App's marketing objectives in Eastern Saudi Arabia include the following:
1 Increase user base by 25% in the first six months of operations.
2 Achieve an average customer satisfaction score of 8 or higher on a 10-point scale.
3 Increase brand recognition in the Eastern Province by 25% in the first six months of operations.
4 Increase the number of orders through the app by 30% in the first six months of operations.
5 Increase the total revenue generated through the app by 20% in the first six months of operations.
On the other hand, the qualitative objectives of the Delivery app in offering services to public students in the Eastern part of Saudi Arabia include the following:
1 Increase brand awareness and recognition in the Eastern Province by creating strategic partnerships with local universities, businesses, and organizations.
2 Establish a solid online presence through social media campaigns, content creation, and influencer marketing.
3 Develop an intuitive and user-friendly app with a seamless ordering process to ensure customer satisfaction.
4 Create an effective customer service system to respond promptly to customer inquiries and complaints.
Marketing Strategies
Marketing strategies for fulfilling the quantitative marketing objective include:
1 Establishing a referral program to increase the delivery app user base. The team can encourage existing customers to refer their friends, family, and colleagues to their app. Offer rewards, and they receive discounts or free delivery for successful referrals.
2 Leverage Social Media: Social media is a great way to reach a larger audience and increase the user base (Ferrell et al., 2021). Create engaging content that will drive people to the app. Additionally, utilize influencers in the target market to help promote the app.
3 Build Strategic Partnerships: Building strategic partnerships with other local businesses is a great way to increase the user base in the Eastern Province of Saudi Arabia. Partner with local companies with an existing customer base and offer incentives to their customers to use the app.
4 Offering discounts and incentives can effectively increase the delivery app user base. The team can offer discounts on first-time orders or deals for larger orders. Additionally, one can create loyalty programs to reward customers for their repeat business.
5 Develop an Effective Customer Service Team: The first step to achieving an average customer satisfaction score of 8 or higher on a 10-point scale is to develop an effective customer service team. The team should include individuals who are knowledgeable about the app and its services to assist customers with any issues or questions effectively. Additionally, the team must have the skills and resources necessary to a...