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Essay Available:
Pages:
10 pages/≈2750 words
Sources:
10 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Term Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 51.84
Topic:

The Marketing Analysis of Alibaba Group Holding Limited (Term Paper Sample)

Instructions:

"Marketing Analysis Project
The marketing plan paper is designed to have students directly apply the concepts and terminologies learned in the course. The focus of this paper is analyzing a firm's product offering from a marketing perspective, and to offer recommendations based on this analysis. This paper is required to be at minimum 10 pages double spaced in length not including references, appendices or cover page. "
This is the paper of the principles of marketing course.
Thanks for your help!

source..
Content:

The Marketing Analysis of Alibaba
 
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The Marketing Analysis of Alibaba
Company Overview
Alibaba Group Holding Limited, or simply Alibaba, is a holding corporation that was incorporated in the year 1999. It is the largest online commerce company worldwide and was founded by eighteen individuals led by Jack Ma. They started it for the purpose of championing small enterprises, believing that the Internet would make the playing field level by allowing small businesses to leverage technology and innovation in growing and competing more effectively in both the international and domestic economies (Alibaba Group Holding Limited, 2017).
This firm has 3 major sites, which are Alibaba.com, Tmall, and Taobao. These sites host millions of businesses and merchants, and have hundreds of millions of users. Tmall is the 3rd party platform for retailers and brands. Taobao marketplace is the China online commerce destination. Juhuasuan is Alibaba

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