Stakeholder Presentation Communications & Media Speech Presentation

Give a 3-minute persuasive speech to a certain stakeholder. Our topic is to address that internet censorship should NOT be carried out among general public (in order to let people see the truth and such). First, address the listerner (ie. Good morning President XXX, etc.), introduce your topic, and state your point. Think about why you're giving this speech. This is called a “stakeholder presentation” because this speech is meant to be heard by a specific person who is the policy maker - who, after listens to your speech, feels the need to change. Stick with top few reasons of why your augment. Don’t be messy and redundant - there are only 3 minutes to speak.
The speech should be passionate, with a strong pointed-out angle or view, and firm evidence to support your argument. You may use some related personal anecdote, as long as it sounds true, and indeed helps the persuasion. Remember to make the speech appeal to the audience. Please use formal speech language but make it natural and intriguing. Let me know if there’s any question. Thanks!

Grading rubric: Writing/Speaking includes: • Problem/Solution/Benefits structure – 25 percent • Thought-provoking and attention-grabbing opening – 10 percent • Clear sense of target audience and call to action – 15 percent • Delivery – 50 percent • Expressive speaking in tone, facial expressions, body language, and gestures • Use of visual aides is effective; not distracting • Tone suits the audience and subject matter • Message is tailored to the spoken-word form and for ease of listeners/good use of “signpost” words or phrases • Good use of pauses and pacing for emphasis, emotional appeal, and clarity In the speech, you are advocating your position on an issue to a specific stakeholder – a public official, a thought-leader, a funder … It also is delivered in an in-person presentation. In essentially selling your solution, you are providing reasons why it should be accepted, explaining the benefits (what’s in it for others?). Providing evidence is key. It helps you appeal to your readers’ logic and emotions and establish your own credibility … The original Greek terms for argumentative appeals are logos, pathos, and ethos. Logos – Is when you appeal to the reader’s intellect and sense of reason by creating a path of evidence for your reader that inevitably leads to your conclusion. Your argument must be clear and supported by objective evidence: facts and statistics. Facts, statistics, and studies show the seriousness and scope of your problem, make the abstractions of your ideas concrete, and give context to the issues. In the op-ed piece you read “Stopping Teen Dating Violence,” do you remember how the author opened the piece? She used a sobering statistic: “One in five female high school students in Massachusetts reports being physically and/or sexually abused by a dating partner.” Note the statistic came from the Journal of American Medical Association – a highly reputable publication. Pathos – The emotional appeal helps your reader connect with you and connects you with your reader. Emotion can be a way to find common ground and to say that you and your reader share a set of beliefs. As the text points out, pathos is, essentially, evidence that presents a human face through anecdotes, quotations, and visuals. Combining pathos with logos – emotion with logic – often provides the most compelling arguments. Ethos – To be swayed by your argument, a reader has to trust you and know that the evidence you cite is accurate, valid, and reliable. You created your credibility, in part, but clear and accurate attribution of your sources. You want to tell your reader who your sources are and why they are especially suited to speak to a particular subject. You must make sure that your sources are reputable and credible. Finding evidence from unbiased and expert sources is an important way to create your credibility. The book cites five questions for determining the credibility of your sources: 1. What are the author’s credentials and affiliations? 2. What is the author’s reputation? Has the author’s work been cited in many sources? 3. Is the author known as an authority in this field? 4. Has the research been published in quality publications, especially scholarly journals? 5. When was the research done? Is it current? So your next assignment: You are being asked to take your awareness-raising editorial and focus tightly on a public official, a thought-leader, or funder who might be considered a “stakeholder” in regard to the issue you discuss in your editorial, and frame an “ask” addressed to the stakeholder. This version of your advocacy requires you to tailor your message to a specific “call to action.” It’s the same topic, but a different argument, and this version is delivered as an in-person presentation for an audience that is listening and watching. Your content should reflect your thinking about how spoken-word arguments need to be different from arguments your audience can read and review. Remember, when you are speaking, you get one shot at your audience, so your message needs to be clear and easily followed. Your speaking style will be 50 percent of your grade. You are going to compose an oral presentation to a funder, though-leader, political or advocacy group. Using the same topic you chose for your editorial, you want to identify a particular stakeholder; someone whose advocacy will help bring about change. For example, if your editorial was written to raise our students’ awareness about the effects of the simple plastic drinking straw on pollution in the ocean, find a stakeholder at our school who might work to ban straws from campus. Propose that your stakeholder do something specific in regard to the issue: This is your call to action. Create a three-minute presentation to deliver in person.