The Impact of Advertising and Media Environment on Children
Each student will develop a research proposal that will be the basis for the final group research project.
It will form the basis for an oral research ‘Pitch’ that will be delivered to the lecture class, and if chosen by a group of 4-5 students will be developed into the basis for the final paper for the group as their group applied communications-related research project.
The individual research proposal paper should be approximately 5-8 pages long, double-spaced and typed, formatted using APA, and must include a bibliography.
The component parts will include:
1. Literature Review (1-2 pp)
• Appropriateness and adequacy to providing context to the research project being proposed
• Thesis statement / purpose / voice of author
• Thematization of literature / organization
• Critique of literature
• Selection of high-quality literature
2. Theoretical Framework (1-2 pp)
• Fullness and depth
• Appropriateness and adequacy to generating hypotheses and/or insight relating to the research question(s)
3. Research Question(s) (1-2pp)
• Fullness and Appropriateness
• Originality
• Significance, and expected contribution to knowledge
4. Research Method(s) (2 pp)
• Appropriateness and adequacy to answering research question(s)
• Fullness and depth
• Clearly explained
• Feasibility
Evaluation Student: Inc. Poor Fair Good Exclt
Lit Review’s appropriateness and adequacy to providing context to the research project being proposed
Theoretical framework generates hypotheses and/or insight relating to the research question(s)
Research questions are appropriate to the topic, and demonstrate a fullness of thought, originality and significance.
Research methods are useful in answering the questions and provide dull, clear and feasible approaches.
Appropriate Bibliography or References with at least six significant sources.
Comments:
Each student will develop a research proposal that will be the basis for the final group research project.
It will form the basis for an oral research ‘Pitch’ that will be delivered to the lecture class, and if chosen by a group of 4-5 students will be developed into the basis for the final paper for the group as their group applied communications-related research project.
The individual research proposal paper should be approximately 5-8 pages long, double-spaced and typed, formatted using APA, and must include a bibliography.
The component parts will include:
1. Literature Review (1-2 pp)
• Appropriateness and adequacy to providing context to the research project being proposed
• Thesis statement / purpose / voice of author
• Thematization of literature / organization
• Critique of literature
• Selection of high-quality literature
2. Theoretical Framework (1-2 pp)
• Fullness and depth
• Appropriateness and adequacy to generating hypotheses and/or insight relating to the research question(s)
3. Research Question(s) (1-2pp)
• Fullness and Appropriateness
• Originality
• Significance, and expected contribution to knowledge
4. Research Method(s) (2 pp)
• Appropriateness and adequacy to answering research question(s)
• Fullness and depth
• Clearly explained
• Feasibility
Evaluation Student: Inc. Poor Fair Good Exclt
Lit Review’s appropriateness and adequacy to providing context to the research project being proposed
Theoretical framework generates hypotheses and/or insight relating to the research question(s)
Research questions are appropriate to the topic, and demonstrate a fullness of thought, originality and significance.
Research methods are useful in answering the questions and provide dull, clear and feasible approaches.
Appropriate Bibliography or References with at least six significant sources.
Comments:
Research Proposal
Student’s Full Name
Institution Affiliation
Course Name
Instructors Full Name
Assignment Due Date
Literature Review
Today, the young generation is born into a mainstream media environment, which includes solely interactive modes of advertisements and immersive forms like online games and social media. For several years, pediatrists and other child health professionals have been investigating social media's function in childhood growth. Several studies demonstrate the links between growing childhood obesity and mass media exposures. The public health evidence that these two causes are closely related worldwide. More than one in five European pre-school children are overweight or obese (Mazur et al., 2017, p. 2). While there are numerous and dynamic determinants of obesity, widespread promotion and use of high energy consumption and low nutrients of fast foods contribute to obesity in children. Uncontrolled fast-food advertisements directed at children have adverse health effects.
The main channel through which small children are introduced to advertisements is through television. An analysis by Kantar reported that the top three adverts on children's media were from McDonald's, Subway, and Wendy (Dalton et al. 2017, p. 1548). These three fast food retail stores have a huge impact on children's psychology. Young children cannot comprehend and grasp adverts' clear intentions and, therefore, remain vulnerable to misleading food industry campaigns. Study reports outline that food promotion affects children's diets and tastes, specifically, their demands for branded food and their short-term intake of advertised foods (Robinson, 1999, p. 1561). These studies have shown that TV views are associated with obesity or less balanced dietary choices in children.
Theoretical Framework
In modern times almost every household has a television; some have a private computer, internet connections, and smartphones. When an infant is born, he or she joins the modernity realm of television and social media. Children learn early in life how to communicate with mass media, mostly television, radio, and a wider variety of interactive media related to their home lives (Smithers, Lynch and Merlin, 2014, p. 390). The children will respond to images showed on the screen in their first year of life and imitate what they see and hear. Children are most influenced by music and colorful illustrations, which are also shown in publicity. On average, children spend an hour watching television a day. From the fourth year of childhood, the exhibition of children with other media is dramatically approaching an average of six hours a day watching television and other mainstream media platforms (Danner, 2008, p. 1105). This clearly shows how children are exposed to content provided by the media at an early age, which affects their habits which can eventually lead to health complications.
This research proposal is mainly concerned with how specific types of advertisements affect children. Fast foods have been in demand in recent years, and most of its customers are children. To maintain such a huge loyal customer base, fast food restaurants have developed creative adverts. These adverts have an overriding impact on childre...
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