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5 pages/β‰ˆ1375 words
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Business & Marketing
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Research Paper
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English (U.S.)
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Topic:

External and Internal Environment of Nike

Research Paper Instructions:

External & Internal Environments of Nike
Note: I will attach my paper from week 3 with the company I chose (Nike). Nike will be the company for this assignment as well.
I will also include powerpoints from week 2 and 3 from my course just to get an idea of the terms utilized (External & Internal environments).The rubric will be included as well as the assignment information listed below.
The book utilized for this course is: Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning
I will also include chapters 2 (External Environments) and 3 (Internal Environments) from the book.
Overview
In this assignment, you are to use the same corporation you selected and focused on for the Strategic Management and Strategic Competitiveness assignment
Using the corporation you chose from the Week 3 assignment (Nike is the corporation from week 3 and I will include the research paper from week 3), Strategic Management and Strategic Competitiveness, examine the industry in which the entity operates. Use any or all of the following resources to conduct research on the company:
1. Company website. (Nike)
2.Public filings from the Securities and Exchange Commission's Filings & Forms page.
3. Strayer University's online databases.
4. The Lexis Advance database.
5. Other miscellaneous sources. Note: the company's annual report will often provide insights that other resources may not include.
Use the External and Internal Environments Template [DOC] to ensure that your assignment meets the requirements. (This will be in the attachments. Please use this template and follow the instructions)
Requirements
Write a 4–6 page paper in which you do the following:
Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose.
Assess how these segments affect the corporation you chose and the industry in which it operates.
Considering the five forces of competition, choose the two that you estimate are the most significant for the corporation you chose.
Evaluate how well the company has addressed these two forces in the recent past.
With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Assess the external threats affecting this corporation and the opportunities available to the corporation.
Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
Give your opinion on the corporation's greatest strengths and most significant weaknesses.
Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s resources, capabilities, and core competencies.
Go to the Strayer University Online Library to locate three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is as follows:
Analyze the effects of the general environment, competition, threats, opportunities, strengths, and weaknesses relative to a corporation.

Research Paper Sample Content Preview:
External and Internal Environments of Nike
Student’s Full Name
Business Administration Capstone
Professor’s Name
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External and Internal Environments of Nike
Understanding the external and internal environments of a firm is helpful to evaluate what needs to change and implement strategies to promote competitiveness. Internal environments are specific to Nike and include its strengths and weaknesses as they reflect its internal factors. There is an analysis of the external and internal environments of Nike.
General Environment
The general environment relates to the factors that affect society, industry, and firms, and the general environment dimensions influence the success of a brand. Companies cannot control the general environment, but recognizing the trends and strategizing based on predictions of the trends is helpful (Hitt, Ireland & Hoskisson, 2020). The external influences factors and conditions analyzed for Nike are the demographic segment and technological segment.
Demographic segment
When considering demographic segmentation, there is an assumption that people in the same demographic group share similar needs. The demographic segment includes the population size, gender, ethnic mix, religion, age structure, geographic distribution, income, and occupation (Hitt, Ireland & Hoskisson, 2020). Nike creates, designs, markets, and distributes footwear, equipment, and apparel for men, women, and children, including athletic products and Nike, promotes the products to different target customers. 
Technological Segment
Nike is known for product innovation and technology that improve the company’s competitiveness in retail stores and online stores. There has been continued investment in technology, and the application of knowledge has been crucial to the company’s growth. Increased expenditures in R & D support the company’s efforts to utilize new technologies. Nike is involved in athletic footwear, apparel, and equipment, but Nike is increasingly focused on technology. The Nike Alphafly NEXT% and Vaporfly NEXT% shoes are now one of the latest athletic shoes that have received interest in the media and athletics (Nike, n.d.). The shoes are made using new technology and innovation associated with improved performance. 
Five Forces of Competition
Rivalry among competing firms
There is an increased level of competitive rivalry in the sports industry, including multinational companies such as Adidas, Under Armour Puma, Fila, Reebok, and New Balance. Nike remains the biggest athletic footwear and apparel in the US, but there has been growing competition (Araujo, Caldwell & DeFanti, 2018). There are also cheaper and sometimes imitations from China that offer good quality shoes. Nonetheless, it is more challenging for new entrants to penetrate the sports industry where the target customers trust the recognizable brands. To remain competitive, Nike has focused on innovation to make the products unique, and there is a wide distribution network with many components from low labor markets in Asia.
Bargaining power of buyers
There is a moderate level of buyers’ bargaining power as the target customers can choose products from differen...
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