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Topic:

Strategic Management and Competitiveness Affecting Nike's Success

Research Paper Instructions:

Strategic Management and Strategic Competitiveness
(Suggested public corporations: Target, Netflix, Nike, and any publicly traded hotels and resorts)
Please feel free to select any of the above. Then fill in the template that is attached in SWS formatting for Strayer University.
(I have also attached chapters 1, 2, and 3 reading material from class. Please pay close attention to the following concepts: Globalization, Techological Changes, I/O and Resource-Based Models, Vision and Mission, and Three Categories of Stakeholders.
Overview
Choose one public corporation in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission's Filings & Forms page, the Strayer University's online databases, the Lexis Advance database, and any other sources you can find.
The annual report will often provide insights that can help address some of these questions. Use the Strategic Management and Strategic Competitiveness Template [DOCX] to ensure that your assignment meets the requirements. (Please see attachment and fill in the Template)
Requirements
Write a 4–6 page paper in which you address the following:
Assess how globalization and technology changes have impacted the corporation you researched.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
Assess how the vision statement and mission statement of the corporation influence its overall success.
Evaluate how each category of stakeholder impacts the overall success of this corporation.
Use the Strayer University Online Library or the Internet to locate and include at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is the following:
Determine the impact of globalization and technology changes, strategic models, vision and mission statements, and stakeholders on a corporation's success.
By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
**Here's the book we utilize in class
Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization. BUS499 Cengage Learning 13th edition textbook available at https://www(dot)strayerbookstore(dot)com
https://strayer(dot)vitalsource(dot)com/books/9780357125854

Research Paper Sample Content Preview:
Week 3 Strategic Management and Strategic Competitiveness Assignment
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 3 Strategic Management and Strategic Competitiveness Assignment
The business environment is arguably very competitive, and every company must invest in strategies that boost its performance, competitiveness, and growth. As such, any organization’s success depends on a variety of factors, including its adoption of new technology, technological, the impact of globalization, the company’s critical strategic models, its vision and mission statements, and the different levels of stakeholders. This paper will analyze the mentioned aspects that affect the overall success of Nike Inc, a sportswear company.
Globalization
Modern society is characterized by an extensive movement of commodities, people, and information enhanced by contemporary socialization and interaction trends across political borders. Since its founding, Nike has purposed to spread out its production and management globally. Its entry into other countries has proved advantageous for the company in various ways. First, the globalization strategy has enabled the company to market globally, considering variations, affinities, and possibilities to achieve global goals and satisfy the increasing consumer needs. Expanding globally also makes it easier for the company to understand different cultures, customer preferences, and information. As a result, it is possible to mold products designed to uniquely fit those needs (Hitt et al., 2020). Because of this, consumers in various areas of the globe can acquire Nike’s goods with ease and higher utility.
Ideally, using globalization, Nike can develop a strategy tailored to the market they are attempting to target while considering the regional, social, and cultural conventions of that area. What works in one region may not always be effective in another market. Additionally, Nike’s global presence enables it to take advantage of locational benefits such as cheap labor in some areas, fewer government restrictions in others, higher demand for luxury products, or wider consumer bases in other regions. For example, Asian markets have increased the availability of cheap labor, which is still competent and highly eager to achieve the quality standards demanded by Nike.
Technology
Another essential aspect of Nike’s advancement and growth is the focus on technology and innovation in its business strategy. Arguably, the modern business world demands the digitization of processes, artificial intelligence, websites, robotics, and social media. Without a doubt, Nike’s technological involvement is visible and is instrumental for its growth and success. First, the company has an extensive social media presence, majorly advertising new products, showcasing prototypes, creating awareness for their campaigns, and interacting with consumers. Ideally, social media forms a key feature of Nike and its user-friendly website, allowing customers to interact with the company, know its values, and give feedback for products.
Additionally, the company has invested in other modern technology such as artificial intelligence, 3-D printi...
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