Article Analysis: Management Research Paper

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Article Analysis
The article discusses the growth and development of the meetings, incentives, conventions, and exhibitions (MICE) industries, particularly in Bangkok, Thailand. With the right incentives, such as the green meetings campaign, the Thailand government sought to promote the environment while offering unique hospitality features that attracted international visitors. Since several businesses' growth is linked to tourism, adequate research is appropriate for improving the MICE events and responding to global climate change. The event industry is a constantly changing sector that requires constant monitoring. It also bases the same on the results from different research programs. The MICE's economic impacts are far-reaching to several industry players, including the airlines, hotels, and tour operators (Buathong & Pei-Chun 2). The research facilitates a comprehensive analysis of the MICE implemented policies for the sustainable development of both the economy and the event industries. This essay analyses this article's aspects from the methodology of the study, the publication's success in highlighting facts, and linking the data given to the government's progress.
The study applies a qualitative method that aids in understanding the perception of the people and the attendees towards the government, academics, and venues. The course also helps in understanding the current events and sustainability of the events sector. The in-depth qualitative interviews on factors that hinder the growth of the event industry in Thailand involving the government policymakers, school dean and directors, and event organizers are key. Such perceived importance of criteria and evaluation of the important performance analysis (IPA) are evaluated for obtaining a comprehensive recommendation through the interview. This is proven by the venue directors successfully promoting the green events through advertisements of venues that adhere to environmental protection guidelines. Electronic sources such as SMS, emails, and websites contribute to the initiative's success though minimizing paper handouts and flyers. This makes the research process easy to conduct and analyze.
The MICE industry's success through environmental conservation is a critical subject that holds the tourism industry's future. Large conference meetings generate greenhouse gases and pollution through the wastes generated (Buathong & Pei-Chun 9). Formulation of standards for sustainable events that will evaluate conditions and requirements for hosting visitors are currently implemented. Through ethnographical studies, monitoring aspects that facilitate the success of MICE is significant. Factors such as waste diversion, food services, electricity and fuel consumption, and sustainability-related initiatives can be accurately...