Social Media: Facebook, Google+, LinkedIn, Twitter, Instagram, and YouTube

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Social Media
Social media are computerized technologies that enhance creation and sharing of information, career interests and ideas through networks and virtual communities. Today, social media plays a significant role in developing social networks that connect people internationally. However, social media are cooperative and users' access media services through web-based technologies in laptops, desktop, computers, tablet computers and even smartphones. By engaging with social media services, users can develop a highly interactive podium to discuss user-created content with other individuals. The most common social sites are Facebook, Google+, LinkedIn, Twitter, Instagram, and YouTube among others (Acred 434). Social media has therefore brought positive and negative impacts to the community. Accordingly, the understudy will support the point that social media brings more positive effects than negative effects.
Since the introduction of social networking, this technology came with both negative and positive impacts. Nonetheless, the positive impacts outweigh the negative side. However, the rise of social sites like Facebook and Twitter has connected many individuals in new ways and the idea of friendship have sprung up. It is possible that various individuals have thousands of friends on Facebook who they do not entirely know but have been interacting effectively (Benson and Stephani 321). Social media has made it quicker and efficient to contact people. Unlike the ancient, today people do not have to write letters to reach others, users just log in to social media account to connect with others. Nonetheless, there is very little privacy and less interpersonal skills and therefore social media exposes vulnerable users to cyberbullying and predators, for instance, most of the young Facebook users are at a high risk of getting into contact with cyber bullies which can result in psychological issues. Teens have also been left with low interpersonal skills because they are more flexible to virtual platforms (Singer and Jerome 76).
Social media has become a significant marketing platform where powerful business is taking place. Recently, it has been observed that there are always readily available customers on social platforms. Therefore, different businesses have been using social sites to get to prospects and clients. As well, business has been creating contents and sharing it through social networks to achieve their branding and marketing goals. The popular strategies that industries have been using are like posting products images, videos as well as other information that drives the audience engagement. However, social media has benefited the marketing industries through generating brand identity, raising products awareness and also by improving interaction and communication between the vendor and the key audience. Moreover, social media is a significant network for sharing the best blog data with the reader and also created links that help a user to gai...