Internal And External Communications For Businesses

FACTORS CONTRIBUTING TO SUCCESSFUL INTERNAL COMMUNICATION
Student’s Name
Institutional Affiliation
Course Title/Module
Instructor’s Name
Date
(855 words)
Introduction
Organizations can achieve their objectives through effective internal and external communication. Most businesses focus on external communication in making the external stakeholder of the business well informed of their dealings. Internal communication is as important as external communication in achieving the set goals of the business. Communication involves both the management and employees, and it is essential to focus on ensuring that there are effective communication styles in an organization for the smooth running of business. The management should consult the employees before coming up with a decision to reduce resistance to change in production. Proper evaluation of employees’ needs provides the management with required information to come up with suitable staffing policies. Effective internal communication ensures the sharing of ideas that will facilitate the smooth running of businesses. The employees are required to have an insight into the expectation through the tasks performed. The employees are set to achieve the set targets to ensure that there is a positive employment appraisal in the organization. It is essential to ensure that there is improved coordination in the business to provide the right information to targeted staff for a sustainable performance on the market.[M. Karen., L. Boynton., and M. Aneil. "Driving employee engagement: The expanded role of internal communications." International Journal of Business Communication, vol. 51.2, 2014), p. 15.]
Factors to Consider for Suitable Internal Communication
The management should have a proper understanding of the needs of employees for the appropriate flow of the production process. The employees are required to understand the expectations from the organization in their daily tasks. The following factors are considered in ensuring that there is a sustainable internal communication in the business. The mode of communication implemented by an organization need to be considered as an important factor in communication. The common modes of communication include meetings, emails, face to face communication and social networking. Meetings are required to be planned either weekly, monthly or annually for the employees to engage with the management. The employees can offer their views on the performance of the organization ion the meetings. The emails are used to provide guidelines to employees for a sustained performance of the business. Proper communication requires continuous communication of different tasks to ensure that there is the achievement of set targets. Face to face communication is aimed at building a proper relationship between the employees and management. Lastly, social networking is used to offer required information through the company socia...