PART A: Market Research Report: Individual Project Research Paper

Activities

Evaluation

Formatting & Style

2 marks

The Industry – (Written in your own words)

6 marks

1. Select an industry you are interested in working within upon your graduation
2. Write a short description (1 paragraph) about the industry
3. Develop a target company list (6 companies) for the industry
4. Prepare a short summary of 2 companies from your list 
5. Locate a sample job description from each of the 2 companies you have explored

• Includes all required information                                              (2)
• Demonstrates knowledge on the industry and companies   (4)

Informational Interview

7 marks

1. Develop 8 – 10 informational interview questions
2. Conduct an interview with one of your network contacts.

• Ideally you should interview someone in your chosen industry and one of the companies you explored in your report but if that is not possible, it is OK.
  Remember this is NOT a job interview!!!!

1. Submit your questions and the answers obtained from the interview
2. Explain, in half a page, what you learned from this informational interview that will help you in your full-time job search when you graduate from College. Tell me if you got any referrals.

• 8 – 10 strong informational interview questions, including responses from your interview                                                  (4)
• Name of person you interviewed                                           (0.5)
• Paragraph outlining your learnings from this informational interview (question is above)                                                  (2.5)