Internal/External Strategic Audit of Netflix

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Internal/External Strategic Audit of Netflix
Introduction
A strategic audit of the company offers a comprehensive analysis of the business strategies, procedures, and performance, aiming to evaluate corporate goals and achievements. It also determines the competitive position of the organization within the industry (Kotler 58). It is a valuable tool for modern corporations to identify their existing and prospective strategic directions. Internal and external environmental audits ensure organizational transparency, business accountability, and integrity. Netflix has one of the most innovative models in modern business, focusing on achieving competitive advantage through its differentiation strategy. Netflix conducts internal and external strategic audits to analyze its current strategic positioning and improve its operational efficiency to achieve strategic goals.
-5715020066000Internal Audit
Value Chain. The value chain at Netflix comprises several components and practices as part of its internal audit process. The inbound logistics of Netflix include the acquisition of licensing for the content it broadcasts, including movies, series, and original programs (Whittington et al. 205). Netflix operations comprise the production and broadcast of original programs and TV shows. The partnership with Content Delivery Networks (CDNs) at the local and global levels improves content quality, efficiency, and streaming services. Netflix provides outbound logistics services through the internet and network connection using a streaming platform. The user data is collected for future recommendations and study of trends. It offers continuous customer support services to subscribers by helping them resolve account problems, technical issues with the app, and payment queries (Treece 2). Netflix uses the subscription-based model to attract and retain its audience. Netflix app and website offer a friendly user interface and design to foster a better user experience through multiple user accounts, data personalization, and offline downloading options. The partnerships and deals with content creators, local network providers, device manufacturing firms, and key industry partners for better access to diverse and quality content. It focuses on innovation and technology processes to improve the quality of its app and website through investment in research and development. Netflix’s developers, software engineers, and IT experts continuously enhance the user experience while focusing on the audience’s expectations. Data experts study data analytics, trends, and algorithms to analyze predictable user behavior and content preferences. The leadership at Netflix establishes the strategic direction for the business.
Operational Cultural Web. Netflix’s operational, cultural web is focused on innovation and creativity, autonomous approach, data-driven choices, and viewer satisfaction. The artefacts comprise of Netflix logo, the famous N, with a black background (Whittington et al. 284). Netflix offers a vast library with original content to access using multiple user accounts. The audience can rate the content, and the app offers recommended content based on watch history ...