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Essay Available:
Pages:
8 pages/β‰ˆ2200 words
Sources:
10 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 46.66
Topic:

Social E-Commerce Model for Eves Fruit Shop

Research Paper Instructions:

Maximum Word Length: 2500

Unless otherwise specified, the word count is for the main body of the text and ignores the reference list and appendices.  If you exceed the word length you will be penalised.  For details see the Management School Handbooks.

Please note that SUMS does not have a word count tolerance - it is a stated maximum as outlined above. 

Requirements: During your group assignment (component 1) you have identified some issues facing the retailer/service provider. You need to focus in depth on ONE main area of problems you have identified in the group presentation (it can be your own part of a different one).  You need to provide a detailed analysis and evaluation to support your recommendations. You need to use relevant retail and services literature to support your analysis and evaluation. As such, your individual report may discuss ONE area of problems (eg. sustainability? product? Target market? Communication and technologies? etc) you identified and strategic approaches you offer. These need to be based on theory (latest academic research in the field) and evidence from your research (primary data).

For instance you may wish to explain what problem you identified (eg. communication? Customer service? Etc), present your evidence supporting the existence of that problem (interviews, visuals etc) what current research and studies are available tackling that problem (example research on the effect of magic mirrors in retail) and how can the retailer deal with that problem (will they need to adapt and adopt the technology? Or find another way of dealing with this issue?). Here you need to act as the consultant where you report the problems and offer sustainable solutions based on your analysis. You are required to include 2 interviews (minimum).

This part of the assessment covers LO4, LO5 and LO6

You may use the following guidance to structure your report:

  • Executive summary (approximately 100 words)
  • Introduction and problems identified during the group presentation as well as methods (your part) (approximately 250/300 words) 
Research Paper Sample Content Preview:

SOCIAL E-COMMERCE MODEL FOR EVES FRUIT SHOP
Name of Student
Course
Name of Professor
University
Date
(2223 Words)
Social E-Commerce Model for Eves Fruit Shop
Executive Summary
Eves Fruit Shop faces problems with service delivery to customers. As a traditional fruit and vegetable shop, the firm needs to make a few changes to improve its service delivery. The recommendations provided to Eves Fruit Shop involve building an e-commerce business that leverages the benefits of social media and is supported by an adequate delivery infrastructure. A literature review reveals that social e-commerce is increasingly becoming valuable to businesses since it helps combine the advantages of online selling with the customer engagement competencies made possible by social media. The new business can build on retailers' experiences during COVID-19, who actively took advantage of online food shopping to keep the food supply chains robust.
Introduction
Retail firms, especially small and medium businesses, face challenges that often hinder their growth. Retailers often must contend with the old rule that the customer is always right. This saying illustrates the amount of power that consumers have. As such, customers are no longer forced to choose between a few options. Therefore, building customer loyalty becomes one of the most challenging undertakings for a retailer. Since retailers do not produce, their best option is to build a seamless customer experience through service delivery and other strategies. Many pathways are increasingly becoming available today, especially as technological advances continue. Social media can combine with e-commerce to build the ultimate customer experience in retail service delivery. This report explores how Eves Fruit Shop can leverage social and e-commerce to help improve its current problems.
Eves Fruit Shop is a small retail shop dealing with fruits and vegetables. Even though the business is doing well, an interview with the owner reveals some problems that require immediate solutions. One of the problems revolves around the delivery business. The owner expressed that there were no initial plans to do deliveries as he expected the customers to purchase directly from the shop. However, the emergence of the COVID-19 pandemic necessitated the firm to make deliveries to customers. Doing deliveries was the only way the shop could sell due to the problems with isolation and restricted movements. Even so, the deliveries were only possible in good weather. The delivery has helped the owner to gain a few loyal customers who often call or message him directly whenever they need products. As a result, the owner is considering making internet sales, but a busy schedule prevents him from pursuing this objective.
Discussion of Literature and Recommendations
Literature on Social Media and E-Commerce for Retail
Social media and e-commerce are two technological developments that have revolutionized business activities and customer shopping experience. Current literature on social media focuses on two aspects: social media as a marketing tool and social media as a business platform. Entrepreneurs often use social networking sites as a business platform to sell products, interact, and connect ...
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