Seven Quality Gurus and Their Philosophies

Quality Gurus and philosophies
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First question
Quality guru
The selected tool/method/philosophy
Example of the tool/method/philosophy applications
Deming
He recognized quality as a management responsibility of the top management to develop the processes and systems, which create quality. Top management has a role to play to promote higher quality lower costs, reduce mistakes and delays, create long-term competitive strength and develop higher productivity.
Global success of companies such as Harley-Davidson, Ritz Carlton Proctor and Gamble, Toyota and other leading organizations achieved success through application of Deming's principles. These companies have attained success through adopting Deming's method of quality improvement strategy. Deming assisted Toyota and other successful Japanese exporting firms to establish important management philosophy which have helped them become market leaders across the world.
Juran
He created the quality trilogy (quality improvement, quality control and quality planning). Effective quality management needs quality actions to be controlled, enhanced and planned.
Many organizations apply Juran's quality trilogy to improve each aspect of management by effective comprehending the relationship between processes which enhance, control and plan quality including business results. Companies that apply Juran's principle are such as Samsung Electronics, Norsk Hydro Agri, Becton Dickinson, AT&T Wireless, Nokia Mobile Phones, Unilever, Black & Decker and others.
Crosby
He is famous for his concepts of zero defects, and quality is free. His quality improvement process is achieved through compliance with requirements, continuously tracking things that go wrong, clearly stated and measured to assist firms to take action of achievable goals.
International telephone and telegraph (ITT) is an example of an organization that applied Crosby's theory to track potential quality problem, improve quality costing, develop quality enhancement administration and planning and develop zero defect initiatives.
Feigenbaum
He was an inventor of total quality control (TQC). His philosophy created an efficient system for incorporating quality enhancement efforts, quality maintenance, and quality development of different groups in the firm to facilitate service and production at cost effective level to enable customer satisfaction.
Some organizations, which have benefited from the application of Feigenbaum's theory, are Toyota Motor company, SGL Carbon, Ford Motor company, Motorola, and Philips Semiconductors. These organizations use Feigenbaum's theory of TQM to incorporate all organizational functions (customer service, finance, production, marketing, procurement and others) to focus on fulfilling organizational goals and customer needs.
Ishikawa
He defines quality as a service, design, development and production of a product which is cost-effective, most useful and fulfils consumers' needs. Total quality control goes beyond the product and includes after-sales services, quality management, human quality and the organization itself.
Many organizations like Komatsu, Bridgestone, IBM and ...