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Essay Available:
Pages:
6 pages/β‰ˆ1650 words
Sources:
10 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 31.1
Topic:

Marketing, Sales, and Negotiation skills

Research Paper Instructions:

Assessment Task

Choosing an organisation you are familiar with, you will deliver a report considering the assessment requirements of:

 

1). Show your understanding to the role of marketing; Describe your chosen organisation, and the industry they are in; link your understanding of the role of marketing within your chosen organisation to support organisational objectives

2) Discuss the factors in an organisation’s marketing environment, which impact on the marketing of a product or service and developing a PESTLE and SWOT analysis for your chosen organisation (using the suggested PESTEL & SWOT Tables provided)

 

3) Deliver an understanding of how to market a product or service (Marketing Mix) and highlight how your chosen organisation has completed this (using the suggested Marketing Mix Discussion Table provided)

 

4) A Personal reflection on your practice of sales and negotiation skills that you completed in taught sessions and the key points you will take away and use in the future and an outline of your chosen organisation’s strategies in this area

 

5) Provide a discussion of the major findings, concluding analysis and recommendations in relation to how your chosen organisation markets its products and services to support organisational objectives (using the suggested Marketing Mix Recommendations Table provided)

Below is the Suggested Report Structure (based on the assessment task):

  1. Introduction:  Show your understanding to the role of marketing; Describe the chosen organisation, and the industry they are in; link your understanding of the role of marketing within your chosen organisation to support organisational objectives.
  2. PESTEL and SWOT Analysis: Discuss the factors in your chosen organisation’s marketing environment and as a minimum conduct a PESTEL and SWOT analysis (which you will have developed in formative assessment 1) using the suggested PESTEL & SWOT Tables provided.
  3. Conclusion and Recommendation: Provide a discussion of the major findings, concluding analysis and recommendations in relation to how your chosen organisation markets its products and services to support organisational objectives (using the suggested Marketing Mix Recommendations Table provided).
  4. Discussion and Analysis of Marketing Mix: Illustrate and discuss how your chosen organisation applies its marketing tactical tools (i.e. marketing mix-7P) to market its products and services (using the suggested Marketing Mix Discussion Table provided).
  5. Sales and Negotiation skills applied by your chosen organisation: Provide a reflection on the skills you learnt in the sales and negotiation sessions (which can be from your Formative assessment 2) and where possible identify how your chosen orgnisation have applied its Sales and Negotiations skills for marketing products and services; evaluate related performance.
  6. Reference List
  7. Appendices (if applicable)

Other Instructions

1). Your report must be in report format with appropriate headings and paragraph numbering. You must include all sources and references in a ‘References’ section. You are expected to refer to appropriate theory and models, and to reference your work correctly, using the Harvard system. If you are unsure of the Harvard system a guidance leaflet is available from the library.

2). The word limit is very tight; therefore, you will need to be concise, consider using bullet points. Use minimum words for clarity and do not repeat yourself. Please note the marks weighting for each of the tasks and the weighting for report structure and presentation.

Your work will be assessed using the attached marking scheme below.

3). The suggested Tables for PESTEL & SWOT Analysis, Marketing Mix and Marketing Mix Recommendations MUST BE placed in the body of your Report. Use bullet points in these suggested Tables and you MUST provide in-text citations for each bullet point. In addition, the Tables in the body of the Report DO NOT count towards the word count for the Report.

 

Research Paper Sample Content Preview:

Marketing, Sales, and Negotiation Skills
Student’s Name
Course Name
Instructor’s Name
Institution
Location
Date
Marketing, Sales, and Negotiation Skills
Introduction
Marketing plays a fundamental role in the success of an organisation. Specifically, it allows organisations to meet customers' needs better than competitors (Jobber & Ellis-Chadwick 2019, p.15). As a result of marketing, organisations can ensure that they put profit-making goods and services into the market. British Petroleum Plc. (BP) is a British multinational firm specialising in oil and gas. It was established in 1909 and has since grown to be one of the largest firms in the United Kingdom. Its purpose is to reimagine energy, ensuring that customers across the globe have access to light, heat, and mobility while achieving net zero carbon emission (British Petroleum (BP), n.d.). It operates in the oil and gas industry, which has become quite competitive in recent years due to increased demand for affordable energy with a limited environmental footprint. Only companies with improved environmental performance and low-cost resources can thrive in this industry (International Energy Agency (IEA), 2020). BP’s focus is mainly on providing energy with a limited environmental footprint to customers. Its corporate objectives include providing energy while transitioning to a zero-carbon future (BP, n.d.). As a for-profit company, its objective is also to make profits through its energy-related products and services. Marketing can help BP achieve its corporate objectives by positioning the value of carbon reduction across BP's supply chain and increasing sales of its products to increase the firm's return on investment. This paper’s aim is to explore BP’s marketing environment, marketing mix, sales, and negotiation skills and offer recommendations on how BP can use marketing to meet its organisational goals.
PESTEL and SWOT Analysis
The ability of a company to respond to the opportunities and threats in its marketing environment is influenced by certain environmental elements (Sahaf 2019, p.73). These factors are in both the firms’ macro- and micro-environment. The macro-environment comprises forces outside the firm's control (Jobber & Ellis-Chadwick 2019, p.38). They include the political, economic, sociocultural, technological, ecological, and legal forces. According to Jobber and Ellis-Chadwick (2019, p.38), these factors affect not only the firm but also the firm's competitors and other actors in the industry. Firms do not operate exclusively in the business environment, so they must acknowledge the larger context of their operation. They must consider the actions of the government, society, and other interest groups. The macro-environment provides opportunities and threats to the firm, so the marketer must closely monitor it (Sahaf 2019, p.76). However, the forces in the macro-environment are under the control of outside actors, limiting what a firm can do in response to these forces.
The micro-environment consists of forces that are within the firm’s control. They are not only within the firm's immediate environment but also affect its operations (Jobber & Ellis-Chadwick 2019, p.38). The...
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