Apple Inc Business Simulation Activity

5-YEAR STRATEGY REVIEW TO SHAREHOLDERS FOR EVALUATING THE BUSINESS SIMULATION ACTIVITY OF APPLE INC
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Table of Contents

Introduction. 3

Vision and Strategy. 4

Mission. 4

Vision. 4

Core Values. 5

Organizational Culture. 6

Human Resources (HR) 7

Performance Review.. 7

Competition Analysis. 7

Porter’s Five Forces. 7

Market Choice/Share. 9

Competitors. 9

Internal Capabilities. 10

Industry Trends/Attractiveness. 10

Simulation Performance Results. 10

Performance Analysis. 11

Future Plans and Recommendations. 12

Conclusion. 13

References. 14

Appendix: 16

Introduction
Apple is an innovative multinational technology company headquartered in Cupertino, California, United States. Founded in 1976, the company designs and develops technology products, software applications, and computers (Li, 2022). Popular products and services include the iPhone, iPad, Apple TV, Apple Watch, MacBook, and iCloud (Chen, et al., 2021). This report conducts a business simulation of Apple, analyzing the company’s vision and strategy, its performance review, and future plans and recommendations for potential growth in the global market.
Vision and Strategy
Mission
Apple's mission is to bring the best user experience through innovative software, hardware, and services. This mission demonstrates Apple's commitment to providing quality products and services that meet customers’ specific needs. The declaration defines the brand’s strategy for attaining this goal. In this mission statement, Apple highlights the magnitude of its operations and how it aims to meet the demands and needs of its customers. In other words, Apple clarifies through its mission statement that its primary purpose is to promote positive change through innovation. Many components that drive this company towards success originate from this mission. Therefore, the mission statement directs the organization toward its long-term goal, contributing to its success.
Vision
The company’s vision is to manufacture the best products on earth and leave the world in a better place. The statement consists of two components: product design leadership and carbon neutrality. Product design leadership is evident in the firm’s constant provision of premium quality products including iPhones, iPods, iPads, Macs, and microchips. These products have enabled Appel to sustain its leadership in product design and development through excellent innovations. Regarding carbon neutrality, the corporation seeks to achieve zero climate impact. In 2020, Apple revealed its plan of achieving 75% reduced carbon emissions by making carbon-neutral gadgets by 2030. Therefore, this vision statement guides Apple's operations, strategic management, and decision-making processes. It ensures that every decision plays a significant role in achieving its objectives.
The company uses a differentiation strate...