Analysing the Distribution Strategies of Norwegian Salmon in Germany

Analysing the Distribution Strategies of Norwegian Salmon in Germany
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Table of Contents 1.    Introduction. 4 2.    German Salmon Market Distribution Routes. 4 2.1     German Seafood Market Overview.. 4 2.2     Main German Distribution Channels - Catering and Retail 5 2.3     Germany’s Retail Industry Trends and Changes. 5 2.4     Norwegian Salmon Distribution in Germany. 6 3.    Market Players and BCG Framework Analysis. 7 3.1     Overview of the Market's Major Players. 7 3.2     BCG Key Market Player Matrix Analysis. 8 3.3     Norwegian Salmon Positioning. 9 3.4     Salmon Farming and Environmental Criticism.. 10 4.    Competitor Analysis. 10 4.1     SWOT Analysis of German Seafood Processing. 10 4.2     Key Metrics. 11 4.3     Norwegian Salmon Competitors and Their Strategies. 11 4.4     Market gaps and possible areas for improvement 12 5.    Porter's 5 Forces Industrial Analysis. 12 5.1     Threat of New Entrants. 12 5.2     Bargaining Power of Suppliers. 13 5.3     Bargaining Power of Buyers. 13 5.4     Threat of Substitute Products. 13 5.5     Rivalry Among Existing Competitors. 14 5.6     Strategic Penetration and Norwegian Salmon's German Market Impact 14 6.    Salmon Buyer-Supplier Relationships. 15 6.1     Overview and Dynamics of Buyer-Supplier Relations. 15 6.2     Shipments of Import and Export 15 6.3     Profiles and Trends of Salmon Importers. 16 6.4     Norwegian Salmon Opportunities and Challenges. 16 7.    Current Status PESTLE Analysis. 17 7.1     Political factors. 17 7.1.1    Impact of Trade Agreements and Brexit 17 7.1.2    International Relations. 17 7.2     Economic Factors. 17 7.2.1    Market Size and GDP Contribution. 17 7.2.2    Profit Margins. 18 7.3     Social factors. 18 7.3.1    Consumer and Health Trends. 18 7.3.2    An ethical perspective. 19 7.4     Technological Factors. 19 7.4.1    E-commerce and processing. 19 7.4.2    Sustainable fishing. 19 7.5     Legal Considerations. 19 7.5.1    importing and exporting laws. 19 7.5.2    GMO regulations and animal welfare. 19 7.6     Environmental Factors. 20 7.6.1    Ecological Impact of Sustainable Practices. 20 7.6.2    Consumer Sustainability Preferences. 20 8.    Recommendations Employing the Ansoff Matrix. 20 8.1     Market penetra...