How Nike Strategy Support Development and Protection of their Competitive Advantage

Nike: Product Strategy and Differentiation
Institution Affiliation (s)
Student’s Name
Date
Nike: Product Strategy and Differentiation
Nike's Strategy and differentiation
Nike is an American-based international company specialized in design, production, and worldwide marketing of sports apparel, among other products. The company's operational group has helped the marketing team, among other arms, to allow core-marketing functions to focus on value delivery. Nike has become successful because it has one of the best marketing strategies globally. The company uses a combination strategy to edge its competitors. The company's cost leadership withstands competition based on the costs. In this approach, Nike reduces production costs to maximize profits or cut the overall prices of its products. By reducing the price of its products to fit the customers' demand, Nike managed to edge out self-established apparel and footwear companies such as Adidas (Tian, Xiao, & Shang, 2021).
Besides, the company has adapted to changing times and is now designing and selling e-products that can connect easily to iPod. This strategy of combining technology has seen the company reach out to a significant number of customers beating ...