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Pages:
3 pages/β‰ˆ825 words
Sources:
5 Sources
Style:
APA
Subject:
Literature & Language
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

The Company History and SWOT Analysis of Ford Motor and Amazon Inc.

Research Paper Instructions:

You are required to perform a SWOT analysis on one company for this research paper. The company you choose to do your research on should be company you wish to work for after graduating.(accounting major)
The logic behind this research: Many of us go into interviews without having a strong foundation/knowledge about the company we want to work for. This research paper (SWOT analysis), will give you an excellent amount of information about the companies you wish to work for which in return will help you in an interview. You will go into the interview knowledgeable and confident about the company.
Career Research Report
For this report, you will research and analyze a company, which you may want to target in your future job searches. Follow the guidelines for an analytical report, focusing on conclusions and recommendations. .
Because most of the information that will be presented in the report will be from secondary sources, you must follow the APA guidelines for in-text citations, and reference list, as well as the use of headings.
Report Sections:
Cover Page
Table of contents
**Introduction – Present the reason why the report is being written, the nature of the opportunity you are facing, the scope of your research, sources of materials, and what conclusion you reached (direct approach). This is a brief statement about which company you preferred as your number 1 choice of an employer. (There are several possible conclusions you might draw – you prefer 1 of the companies over another, or both companies are appealing to you, or neither company meets your requirements.) You will also forecast what you will be writing about in the rest of your paper.
**Company Evaluations – In this section, you will present your evidence. You will report for each company the following:
Company Background and History
SWOT analysis (Strengths, Weaknesses, Opportunities, threats) Each part has to have its own paragraph with proper in-text citation.
**Next Steps - What will be your next steps in following up on this report as you begin planning for your career. What do you need to do to be ready to begin your job search and choose a company?

Research Paper Sample Content Preview:

SWOT
Student’s name
Institutional affiliation
Course code and name
Instructor’s name
Date
SWOT
Introduction
The report is written to provide an evaluation of Amazon Inc. and Ford Motor Company. I have been considering working in these companies, and therefore, the evaluation regarding each of them would provide sufficient knowledge in knowing which company I would work in. Currently, I prefer working at Amazon Inc. due to its utilization of technology. Therefore, the report will focus on the company history and SWOT analysis of Ford Motor and Amazon Inc.
Company evaluations
Company background and history
Amazon Inc.
Amazon Inc. was founded in 1994 by Jeff Bezos, and its headquarters are located in Seattle, Washington ((Sadq, Sabir & Saeed, 2018). It is the largest online retailer globally and a leading global cloud computing company by revenue. Amazon also deals with e-Commerce and digital streaming. The company's success can be attributed to customer satisfaction, frugality when purchasing items, and investing in new markets with low prices relative to local competitors. Amazon has grown its market share over the years, making it a reliable online retailer for many consumers. The current technological advancements provide a ready market for Amazon In.
Ford Motor Company
Ford Motor Company was founded in 1903 by Henry Ford. Over the years, the company has become one of the strongest brands in the automobile industry, serving customers worldwide. The company deals with the production of automobiles, automotive parts, engines, and transmission systems. The company has also created a different line of business with the development of trucks and tractors and the creation of moving assembly apparatus. Ford is headquartered in Dearborn, Michigan, and has approximately 200 training facilities across the globe.
SWOT analysis
Amazon Inc.
The Strengths of Amazon include its international expansion and its ability to undercut competitors on price by advertising. Amazon has a strong brand name and can build relationships with customers that last (Baboolal-Frank, 2021). Additionally, Amazon has built a unique infrastructure of distribution centers, which allows the company to fulfill orders quickly and cheaply.
Amazon's Weaknesses include lower margins in its physical stores, the competition from Walmart and Target, and its increased spending on fulfillment centers. Although Amazon's name is synonymous with e-commerce for most people, consumers are also more likely to buy from other retailers because they can go into a store and try something on before buying it. Additionally, Amazon has invested heavily in fulfillment centers, and the company faces increased spending in the coming years to keep pace with its growing infrastructure.
Amazon's Opportunities include continued growth in international markets, sales of Amazon Web Services, and Amazon Prime memberships. The global online market moves towa...
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