Building Trust in Porsche Research Writing

Building Trust in Porsche
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Building Trust in Porsche
Trust is one of the essential values and brand assets for any organization. The importance of trust in organizational leadership and business ethics leads to the understanding that is equally important to clients as well. For this reason, any purpose driven or value-led company should uphold trust as a core value which is accepted and practiced by every employee beginning from the CEO to the front-line employees. This means that employees should interact and engage with customers in a manner that reflects the character, culture, and values of the brand. However important trust is for a company; it is imperative that the company earns the trust and nurture it. Porsche highly values its customers, and for the past few years, the company has invested more on customer satisfaction. The current customer, however, has high expectations, and meeting their demands requires a lot of research and the implementation of effective strategies. The challenge of serving continuous demands of customers is common in most organizations. Innovation is one of how companies try to build trust by working on transforming the customer’s experience. This means that the company should race to develop new technologies, innovate and provide value using the available data. Building trust with clients requires focusing on the customers’ demands and expectations. For Porsche, this means demonstrating genuine integrity and being motivated enough to meet customer expectations. This essay discusses the means by which Porsche can build trust using short term and long-term recommendations.
Strategies
Porsche can build and nurture trust in various methods. However, innovation is an important strategy. Nonetheless, the process of turning ideas into innovation requires creative thinking. Innovation has played a crucial role in Porsche’s success. For decades, the company has focused on both social responsibility and performance as part of their culture. Most recently the company has identified the client’s concern for the environment and in turn, designed the 918 Spyder Super Sports Car, which combines maximum performance with minimal fuel consumption (Porsche, 2019). To improve its performance and build trust, the company can further implement the SACMPER method of creativity to generate more innovative ideas. The method forces the company’s team to think in a certain flow, which can help to emerge innovative ideas that would have been impossible to achieve using a regular thinking flow. The seven SCAMPER techniques include substitute, combine, adapt, maximize or minimize, put to other use, eliminate, and rearrange or reverse (Elmansy, 2015).
Substituting puts a focus on the parts of the product that can be replaced with another. This would involve engaging the Porsche team, and other stakeholders to make decisions to substitute part of the company’s processes with another. By employing this technique, Porsche’s innovative team can easily evaluate various solutions before making a final decision. The combined technique involves analyzing the possibility of merging two different notions, or products into one efficie...