Marketing and the Healthcare System: Impacts on Tenet Healthcare

Marketing and Health Care System
Name
Institution
Marketing and Health Care System
Abstract
The federal regulations define healthcare providers as institutions and individuals that are authorized by their states to offer health services. In this case institutions are inclusive of nursing homes, hospitals and care givers while the individuals are psychologists, nurses, physicians and any other person who has been licensed to provide human health care. The health care system is seen as capable of offering all the necessary services to individuals seeking for either outpatient or inpatient services. As per the World Health Organization (WHO), the health care system is the one that involves all activities necessary for reinstatement, promotion and preservation of the patient’s health through the available health care providers and employees within the institution, community, and healthy policy environment. The marketing plans for the promotion of the healthcare provider hospitals are inclusive of a designing of an efficient and inclusive marketing plan which helps in passing across Tenet Healthcare messages, missions, and approaches through different mechanisms to attract the client.
Determine the Direct Impact of Marketing for the Health Care Provider You selected.
The effect of the marketing on the healthcare hospitals helps in ensuring that the health care institutions have a sustainable competitive advantage. The executives at Tenet Healthcare should ensure that they cultivate a keen interest in the selection of individuals who introduce a workable business masterpiece to the institution. Marketing has a positive effect on the institutions economy, performance, operations and repute.
The conventional effect of marketing to generate business for Tenet Healthcare and entice patients comes from the significance given in the marketing techniques to the patient. Existing patients are the most valued for the institution as a marketing tool since the interest of the public grows once they hear the opinion that the public has regarding the healthcare institution. Ensuring that there is a positive relationship with the public therefore has a major effect on the growth, recommendation and rising revenue of Tenet. The other marketing techniques used to generate positive effect include the hospital location, the services offered as well as the pricing policy which affects the financial position of the institution.
The innovative effect cultivated in the health care institution through the ideal and important relations of the doctors with the patient’s through the use of promotional cost efficient services and care, as well as having good relations with the customers helps in ensuring that the hospital’s performance is bettered.
In the last ten years, the health care industry has been a stiff competition that has been occasioned by the mushrooming new hospitals all over the country. In order to counter this rising competition, Tenet Healthcare procured a capital expenditure of a digital imaging machine that saw the number of referrals to the hospital grow significantly. This was important as it helped in not just getting income from the imaging machine but the patients who came for the imagi...