Market Analysis Business Plan: History of the proposed strategic initiative

Market Analysis Business Plan
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Market Analysis Business Plan
History of the proposed strategic initiative
Due to the complexities of advanced technology or government policies, healthcare organizations need a market analysis business plan for better outcomes. A plan for the future helps healthcare organizations to grow through different levels. Organizations create objectives and goals for the long-term use aligned with economic trends, government policies, and technological changes. Esfahani et al. (2018) argue that an effective strategic plan comes from an in-depth analysis of its goals that would enhance success. Strategic planning helps healthcare improve their communication through various levels of the organizations. Employee motivation and productivity is higher when the organization has a clear plan for the future. It also transforms the leadership and authority of a company. This paper analyses a proposed strategic initiative of the Children’s Hospital and Medical Center in Nebraska by analyzing every detail from problem, the expectations, role of stakeholders and expected results.
Healthcare organizations’ mission is to improve quality care by increasing healthcare access points, especially in vulnerable populations. As a way of increasing healthcare services, this organization has had to expand access to rural areas’ services. This company seeks to improve access to their services through innovative technological solutions and home-based care services. Access to care services prevents and helps manage diseases and is concerned with insurance coverage and health services provision. Access to health care gives patients easy entry into the healthcare system and is concerned with the location where services are administered. It is also about finding a care provider that a patient can share with their health situations, including the social, mental, and physical aspects of their health.
Market analysis (internal and external) summary
Children’s Hospital & Medical Center offers a range of services to clients, including spiritual, emotional, and financial support to families for their children during inpatient and outpatient visits. The medical center’s challenge is that it is inaccessible for the rural population based on its location. Following the hospital’s mission to improve every child’s life through research and advocacy, the management hopes to improve children’s lives in the entire community. Though it is located in Nebraska with over fifty pediatric specialty services in five-state regions, there is still a need to reach more people. In dealing with this problem, Children’s Hospital & Medical Center should promote health and the well-being of children and their families by giving everyone access to the services.
Based on its location, there is an increasing demand to give everyone cost-effective healthcare in the entire region. The Children’s Hospital and Medical Center is ranked amongst the best pediatric specialties in the region and deals with behavioral health and neurology. The local population experiences growth every year hence the need to incre...