Example of a Hypothetical Research Study

Hypothetical Research Study
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Hypothetical Research Study
In this hypothetical study, the instrument used for data collection is a questionnaire. The questionnaire is supposed to elicit quantitative information from the target market research sample. The main aim of the research is to find the actual perception of the target market towards the company products and at the same time uncover the consumer decision-making process of the company products. The answers from this questionnaire will enable the company to understand if the consumers prefer the competitors’ products to the company products.
The purpose of this study is to weigh the consumer perceptions in light of the company products. Key on the agenda is to ensure that the company identifies the type of clientele it is dealing with. The questionnaire is supposed to enable the company forecast its sales and the general demand.
The scoring of the instrument the research will use the Likert scale to identify the most favorable conditions based on the questions asked. In the case of the open-ended questions, coding will be done. Small questionnaires can be scored and tabulated manually by hand, but in the case of a long questionnaire with many respondents, the computer can be used in the tabulation exercise. For the questions that require further clarification, it will be judged based on the positive attributes of the question.
The decision on the weight of the question will be a point of consideration. The most favorable answer will be considered. In the case of the multiple questions, the higher score is considered the best answer. However, in the case of visibility, only the visible questions will be considered for a score. In this case, the consistency will be a major area of consideration.
Below are 20 questions to confirm the customers’ views regarding the company’s Market research effort
Demographic Questions {Tick where appropriate}
How old are you? 18-25______25-35______35-55______ 55- Above________
Describe your genderMale___________Female_____________
What is the size of your household?Two_____2-5____________ 5 and above______
What is the income of your household? Below $50_______$50-100_______$100________
What profession are you in {explain briefly} __________________________
What is the level of your education? {University}___ {Tertiary college} ___ {High school} ___ {Primary} __
Where is your home?Urban_________Rural__________
Psychographic Questions {Tick where appropriate}
You may want to ask about their interests, hobbies, opinions or anything else that will help you learn more about your customers.
Buying Pattern Questions {Tick where appropriate}
Do you ever make purchases?{Yes} _______{No} _________
If you do so, who makes purchase decisions in your household? {Describe shortly}________...