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Pages:
3 pages/≈825 words
Sources:
No Sources
Style:
APA
Subject:
Communications & Media
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 14.26
Topic:

Self-Serving Bias

Research Paper Instructions:

This paper has 3 major sections. Each section is of equal value and should be of equal length (about 1-page).
You should have the following section:
1) Briefly summarize all the major sections (rationale, methods, result, and discussion) of a research article on either: Self-serving Bias; Recency Effect; or Selective Exposure (pick one). If the study does not have those sections it most likely isn't a research article and shouldn't be used. The research piece (Human experimental only) must be taken from a communication journal (or related field), be peer-reviewed, and cited using APA style (in-text and reference page). Use a library database (Academic Search Premier) to find the article (DON'T use quick search). Make sure the journal is available first (in full text). This paper is not about the article, but about the theory and applying that theory.
2) Provide a mass media example of this “theory” being used. For example, if the research article you pick deals with dating and selective exposre, this section and the following should have nothing to do with dating. Provide logical support for how the example context you pick is in line with the concepts of the theory (not the study). Don’t use examples from the research piece. The example should be taken from popular culture (books, films, commercials, billboards, Internet). i.e. "you" must provide enough detail about the example to make it clear how it fits the theory you pick. Make sure you address all the context levels and fully describe a “specific” context that the theory applies (Cited in APA in-text and References). Pick one context and provide a rich description of all the context levels in the one context! "Your" job is to make the connection and observation of the theory in the media. Don't use the connection created by another person or webpage. This should be entirely your example/observation.
3) Provide a specific “Personal (happened to you for real)” and “interpersonal (between you and someone you are close with)” example of this theory being used. Provide logical support for how this example is in line with the concepts of the theory (not the study). Make sure you address all the context levels in that interaction. Pick "one" context and provide a rich description. Make sure you address how this context is both “personal” and “interpersonal.”
Papers will be graded based on:
The study picked is: peer-reviewed, experimental, from the proper database, published, from communication or closely related field, a theory that is assigned is a major part of the study
The rationale for why the study is being done is clearly articulated with multiple cited examples from the study. Examples are provided from prior research that informs the researchers choice to conduct the study.
A strong and detailed description of the procedures, measures and sample/population makeup are discussed. These examples are cited directly from the study.
Major findings are specifically discussed and significant discussion of what hypotheses and research question were supported or not.
The implication of the findings are cited with a strong review of the limitations and potential for future research
A strong argument is made for how the behavior in the media example link to the theory and all of the major principles of the theory, the example is a different context than the study, specific details from the media example are provided, to help illuminate the link to the theory
A strong argument is made for how the behavior in the Personal/IP section link to the theory and all of the major principles of the theory, the example is a different context than the study, specific details from the Personal/IP example are provided, to help illuminate the link to the theory
The formatting, body text and parenthetical and reference page are all compliant with APA guidelines and the assignment instructions

Research Paper Sample Content Preview:

Self-serving bias
Student’s Name
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Instructor
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Study Summary
In 2018, Wen examined the effect of result publicity on the self-serving attributional bias from a social comparison perspective. The study was conducted in two unalike settings in mainland China: one in which test outcomes were public (learners accessed another cohort’s test results) and one in private (learners only accessed their results). The research hypothesized that people publicly blame the failure on external factors rather than themselves. Individuals attribute failure less to themselves in a general context than a private one. The study was conducted in two stages, the first involving a "spatial awareness" test and the second involving manipulating social context and measuring causal attributions for success or failure. There was no tripartite interaction between social context, test results, and attribution type, demonstrating that the self-serving course was observable in public and private social contexts. However, the paper discovered that individuals blame failure less on themselves in public than in private. The study concluded that individuals are more inclined to guard their self-worth in instances of failure within situations of interpersonal contrast. Also, self-serving bias is not particular to the west but is also discernible in the Chinese context. The study then discusses the practical implications of the findings for managers and the importance of considering the confidentiality of employees’ performance assessment results. It acknowledges several limitations, including using an experimental design with college students as participants, the lack of contrast in Chinese and western purviews to self-serving bias, and the focus on only one type of social context. The report also suggests future research examining the consequence of face in the Chinese setting, the implication of results to an individual’s performance appraisal, and the influence of team climate and perceived leader support on the self-serving bias.
Theory application in mass-media
The Social Network is a 2010 film that depicts the creation of Facebook and the subsequent legal battles faced by its founder, Mark Zuckerberg. In the movie, Zuckerberg is revealed to attribute his successes to his intelligence and hard work while blaming his failures on the actions of his former business partners and the legal system. An instance is when the Winklevoss twins sue him for allegedly stealing their idea for a social networking site. Zuckerberg attributes their actions to jealousy and a vengeful ...
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