Etisalat’s Telecom Brand Handbook Communications Research Paper

Etisalat’s Telecom Brand Handbook
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Etisalat’s Telecom Brand Handbook
Etisalat Group is one of the leading telecom groups globally. The organization provides innovative solutions and services to approximately 146 million subscribers from the Middle East, Asia, and Africa. The headquarters of Etisalat is in Abu Dhabi. Researchers aver that the company began providing telecommunication services over four decades ago and served as UAE’s first telecommunication service provider (Afrah Ahmed et al., 2019). Etisalat employs various strategies to remain one of the leading telecommunications companies in the world. Some of these strategies include having a vision and mission-aligned to its objectives. The company also uses various stylistic devices, such as a customer-oriented tone and appropriate vocabulary, to attract customers and future investors.
Etisalat’s vision statement is its strategic plan for the future. The vision helps the company define where it wants to be in the future. Etisalat’s vision statement plays an integral role in facilitating its success and rise above competitors. For example, the vision statement helps stakeholders make strategic choices, which help in the general decision-making process. Besides, the company’s vision statement is brief and concise. Notably, such a vision statement demonstrates that the company does not prefer to use long dialects and dialogues to deliver its intended message to the relevant stakeholders and the public (AlHammadi & Ahmad, 2021). Arguably, a vision statement should be brief and comprehensive. Accordingly, it should only communicate the organization’s essence and its plans. Such a vision statement makes Etisalat capable of communicating with its stakeholders and understanding its business philosophy and business strategy.
Besides, Etisalat has a strong mission statement, demonstrating how it intends to achieve the laid out objectives. Etisalat aims to provide a best-in-class total customer experience domestically and internationally (Afrah Ahmed et al., 2019). The company intends to deliver attractive returns to shareholders by identifying areas to invest on a long-term basis. Proceeds obtained from such ventures support the organization in its economic developments in all its markets. Through the mission statement, it is evident that Etisalat will drive the digital future, which will lead to the empowering of societies to realize their potentials. Therefore, Etisalat’s mission and vision statement’s primary idea is to infuse a sense of culture, colors, and style, making it the ideal telecommunications provider in the UAE and its environs.
Etisalat’s values are imperative in its success and continued dominance in the telecommunications field. Empowerment, agility, and collaboration, and customer-centricity. According to Etisalat, empowerment consists of an organization’s ability to enable people at various levels to assume ownership, become motivated, and act appropriately to achieve the defined objectives. The empowerment value focuses on clarity and the company’s goals, and the criteria, timeframe, and set budget. Conversely, agility is anothe...