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Essay Available:
Pages:
2 pages/≈550 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
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Topic:

Value of Online Fundraising Research Assignment Paper

Research Paper Instructions:

Option 2: Value of Online Fundraising 
Your nonprofit organization’s leadership has never conducted any form of online fundraising nor have they used social media to promote their organization. You have been asked by the CEO to research the values of online fundraising and the use of social media and share your findings with your boss. Write a memo to CEO explaining the donor development strategies your organization could be using. 
Your paper must also adhere to the following standards:
•Be two -to three pages in length, excluding the title or reference pages.
•Properly cite at least three scholarly sources.
•Format your sources and response according to the CSU-Global Guide to Writing and APA Requirements.
Sources :
•Pagnoni, L.A. (2014). Chapter Nine: Fundraising and relationship building through social media. The nonprofit fundraising solution: Powerful revenue strategies to take you to the next level. New York: AMACOM.
•Chapter 22 in Understanding Nonprofit Organizations: Governance, Leadership, and Management
•Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication, 17(3), 337-353.
•Crowdfunding for nonprofits (n.d.). Retrieved from https://www(dot)councilofnonprofits(dot)org/tools-resources/crowdfunding-nonprofits
•Leland, E. (2008 November) A Few Good Donor Management Systems. [Blog post]. Retrieved from http://www(dot)idealware(dot)org/articles/few-good-donor-management-systems 
Recommended
•Saxton, G. D., & Waters, R. D. (2014). What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community-building messages. Journal of Public Relations Research, 26(3), 280-299. doi:10.1080/1062726X.2014.908721
•Click, Cash?. (2015). Chronicle of Philanthropy, 27(9), 10. 

Research Paper Sample Content Preview:

Value of Online Fundraising
Name
Professor
Date
Introduction
TO: John Swift, CEO
FROM: James Bruce, Market Research Assistant
DATE: June 8, 2016
SUBJECT: Value of Online Fundraising
Market research analyses show that online fundraising is a trend that most non-profit organizations are embracing. Focus group findings and surveys have proved that of online fundraising and use of social media is a platform that should be embraced since it has proved to be a success. We should also strive to align our fundraising channels with the trends and styles of young adults. This platform will improve our overall revenue significantly.
Online fundraising and advertising have the following advantages to any given organization that uses the platform:
* The organization will reach more people
* Major donors’ fear of being exploited will be reduced
* Gives our organization the chance to have multi-channel fundraising options
Organizations that are using this platform have already proved that it is a platform that results in significant improvement in overall revenues (Aubertin & Vaillancourt, 2001). This is because using online fundraising gives an organization the opportunity to reach more people. In the modern world, most of the people use the internet most of the time for most of their daily lives endeavors; shopping, banking and socializing are some of them. For this reason, embracing online fundraising and advertising then makes these people potential donors since they have a chance of checking our organization's website. According to Pew Research Center, 96% of young adults use the internet while 58% of seniors use the internet today. These numbers have been rising over the years, and th...
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