6 pages/≈1650 words
Business & Marketing
Kodak and Fujifilm (Research Paper Sample)
Access articles about the history, business approaches, mgmt and mktg of Eastman Kodak & Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 yrs. Although it invented the digital the company was unprepared for the rapid changes in new technologies & filed bankruptcy Jan 2012. Fujifilm a Japanese competitor on the other hand has been successful in the US & global markets. Write 6 pgs in which you (1)describe the history & core business of each company. (2)Compare & contrast the approach to mgmt that each company has pursued in order to embrace innovation. (3)Determine what other mgmt differences have impacted the relative success of Kodak & Fujifilm. Provide specific examples. (4)Evaluate each companys approach to ethics/social responsibility & the impact those approaches have had on companys profitability.(5)Discuss the extent to which mgmt of both companys adapted to changing market conditions. (6)Recommend (3) ways any co should build in flexibility to back up its decision-making process in order to adapt to changing market conditions. (7)Use at least (3)quality references, Note: Wikipedia & other Websites do not qualify as academic resources. source..
BUSINESS MANAGEMENT AND MARKETING: KODAK AND FUJIFILM COMPANIES Name Institution Affiliation Course Date of Submission Kodak and Fujifilm Kodak and Fujifilm firms have responded to challenges they face from transformation and the evolution of technology that has threatened their traditional management styles for them to be successful. Kodak has gone through a transition phase in 1980s due to introduction of new technology in photography industry specifically the digital photography. Although it is Kodak that developed the many components of digital technology, it did not embrace this invention seriously paving way for its rival in the industry Fujifilm to penetrate in the market rapidly affecting impacting Kodak’s business. This essay will explore the challenges that these firms have faced and their responses to change in order to continue in operating in the industry. Eastman Kodak Company was fully developed in 1888 making it to become a household name after replacing the glass photographic plates with a roll of film which become a success. The guiding principle of Kodak after its invention of the film was mass production at low cost and international distribution focusing on customers through continuous research. The advent of color technology increased success to Kodak Company making it an industry standard by 1963. The company saw increased revenues due to increased product lines and introduction of new products (Finnerty, 2000). The company was able to capture the majority of the US film and camera market since it had the knowledge and processes for success. Kodak got a distinctive competency over its competitors given its scale and operation of its business making it to attain growth for more than 90 years then. The period of 1980s is when the company encountered problems of its market share, revenues and explosion of technology which threatened its survival in the business. The decline in sales of Kodak was attributed to the fierce competition fro...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
YOU MAY ALSO LIKE
- Freedom of the PressDescription: Undergraduate writing level 3 pages Business and Marketing Format Style English (U.S.) Research Paper. Freedom of the Press...3 pages/≈825 words | 2 Sources | APA | Business & Marketing | Research Paper |
- Optimal Leadership StylesDescription: Optimal Leadership Styles Research Paper...8 pages/≈2200 words | 7 Sources | APA | Business & Marketing | Research Paper |
- Online and Offline - Differences for Luxury Apparel Brand OwnersDescription: Online and Offline - Differences for Luxury Apparel Brand Owners Research Paper...6 pages/≈1650 words | 3 Sources | APA | Business & Marketing | Research Paper |