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Essay Available:
Pages:
6 pages/β‰ˆ1650 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 31.1
Topic:

Value-Based Selling Strategy in Ford Motor Company

Research Paper Instructions:

For this assignment, you must use detailed statistical data, researched information and business, financial or economic concepts to support the arguments that you present.
Using business, financial or economic concepts learned up to now in our class or in other classes, present a strategy that could maximize sales for a company or an industry in the United States or of another country.
To address the questions, research must be done. It is important that factual information be provided so as to provide an accurate description.
You should include all of the following in your text, but can choose to incorporate additional information so as to provide a more complete response:
Informational Introduction:
Briefly define a particular company or an industry in the United States or another country. (i.e.: Apple, a small restaurant, a YouTuber, VR helmets,...).
Present the main points of your sales strategy for the company or an industry that you chose.
You must use statistical data and factual information to address this question.
Theoretical Question:
You must integrate at least two business, financial or economic concepts acquired in this class to explain how the particular company or industry that you chose has specific criteria that would help to define a tailored and specific sale strategies.
You can use tables or diagrams to relate the concepts that you chose.
Normative Question:
You may address the following, but can decide to address more questions:
“What is the particular structure of the company or industry that means that a specific sale strategy has to be defined.
“What are the detailed components of the sales strategy that you anticipate using?”
“How will the specific components of the sales strategy that you anticipate using be successful considering the particular structure of the company or industry that you chose?” (This question will be heavily weighted in your Project’s grade)
General Instructions
You must integrate business, financial or economics concepts learned in class and apply them to your analysis.
You must state your interpretation of the information that you provided and then justify your interpretation using several arguments that you will need to explain.
You should take a balanced position.
Special Instructions
You must write at least 1,500 words.
You must also use graphs and/or equations to present your information.
You must appropriately reference your sources using the APA or the MLA guidelines.

Research Paper Sample Content Preview:

Project on the Sales Managers
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Value-Based Selling Strategy in Ford Motor Company
Ford Motor Corporation is a motor vehicle firm that designs, builds, trades, and services ford trucks, commercial vehicles, and Lincoln luxury trucks. The organization operates in different sections, including the automotive, locomotion, and ford credit sections. The automotive team creates, fabricates, distributes, and services Ford and Lincoln automobiles, parts, and equipment, while the mobility section mainly includes manufacturing Ford’s independent vehicles and associated businesses. Also, the company owns ownership in Argo AI, which develops separate driving systems (Reuters, 2019). Lastly, the ford credit section consists of the ford credit enterprise in a consolidated manner that offers vehicle-related funding and leasing services. Ford Credit provides multiple vehicle financing products through automotive dealers across the world. Employees’ commitment to numerous plants and offices distributed globally empowers the company’s success. Also, it provides timely and adequate disclosures on issues relevant to investors.
Ford Motor Company can maximize its sales by applying a value-based selling strategy. The strategy focuses on how a product or service will create value for customers. The main goal is focusing on customers’ needs to facilitate decision-making based on the value customers will get from a specific product. The value-based strategy enables businesses to work on crucial complaints and requirements highlighted by customers. The selling strategy makes a substantial difference in how potential customers view products. Other selling strategies emphasize products and cannot differentiate between unique customers’ requirements (Alfred, 2021). In addition to facilitating better pitching to customers, a value selling strategy allows companies to locate their target market effectively. Also, the design is among the most efficient techniques of Customer Relationship Management (CRM) when duly implemented during the sale process. The selling techniques aim to help customers improve customer relationships and build trust.
Ford Motor can start connecting with customers after integrating the value-based selling approach. The company can identify the value provided to clients through four simple procedures. First, the company will discuss the additional money the product helps the client make. Second, the company should focus more on products that help the client save money since saving more is more crucial than earning money. Third, the ability of a company to reduce risks for clients will attract more attention from risk-averse teams. Various industries and customers have different degrees of risk tolerance (Classen & Friedli, 2019). Lastly, qualitative value is an important aspect when accompanied by quantitative value.
Values Selling Technique
Four methods used to identify value provided to customers

Money Made
The company should focus on the additional money the product brings to the client.

Risk Reduced
Suppose the company can prove that it can eliminate the risk for...
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