Finish this import business plan by following the structure I provide below, just following the structure and don't forget a organization chart.
1.0 Type of Export/Import Business
2.0 Legal Structures
(Whats your org structure. Pertinent because it’s your company)
3.0 Organization structure (need an organization chart)
4.0 Financial strategies
4.1 debt
4.2 equity
4.3 other-Family and Friends
5.0 Marketing Strategy
5.1 Product /Service
5.2 Price
5.3 Promotion(Advertising)
5.4 Place
6.0 Sales forecast
Yr 1, yr 2 yr 3
7.0 Financial Stements
7.1 Income Statenebts
Yr 1, yr2, yr 3
7.2 Balance Sheet
Yr, 1, Yr2, Yr 3
7.3 Cash flow statement
Yr 1
8.0 Conclusion

1. 1.     Business plan
   
   
   1. Type of Business: Importing Business
   
   
   2. Product: Filipino Delicacies
   
   

From Philippines to United Stated

1. Business Transactions

• Importing company:

1. Faster Freight, Inc. is one of the top logistics firms that delivers handles importing from the Philippines to the United States.

• Customs Broker:

1. The employment of local customs brokers allows the company to deal with the complexities regarding trade regulations and other legal and logistical issues from the Philippines.


2. Functions:

                                                                                      i.      Document processing

                                                                                    ii.      Tariff Negotiation (i.e., bill of lading, insurance, excise taxes, etc.)

                                                                                  iii.      Management of Customs Entry

                                                                                  iv.      Provision of Cargo Insurance

1. 2.      Legal Structure: Corporation Limited Liability Company
   
   
   1. A corporation is the preferred legal structure for this company in order to minimize the risks of failure, enjoy tax incentives, as well as allow for the acquisition of sufficient capital for funding (Entrepreneur.com, n.d.). Accordingly, due to the complex nature of an importing business, a Limited Liability Company would be best to reduce risks, lessen paperwork, decrease personal liabilities and improve profit flexibility as compared to other types of corporations.
   
   

• Board of Directors:
  
  
  
  • CEO and President
  
  
  • CFO – Chief Financial Officer
    
    
    
    • Takes care of accounting, financial planning, risk mitigation, and reporting.
    
    
    • CCO – Chief Commercial officer
      
      
      
      • Establishing a sales and marketing team. Manages the day-to-day operations of the company.
      
      
      • CHRO – Chief Human Resources Officer
        
        
        
        • Manages hiring of internal employees for the corporation.
        
        
        
        
      
      
      
      
    
    
    
    
  
  
  
  

1. 3.      Marketing Strategy
   
   
   1. a.      Marketing Budget: 2.5 Million USD/ year 
   
   
   2. b.      Types of marketing platforms: Internet (paid) marketing (i.e., Amazon ads, social media advertisements) and word-of-mouth marketing. 
   
   

                                                  i.      Internet (paid) marketing: 1.5 Million USD/ year 

1. 1.      Since the main source of revenue for importing businesses are its sales then the company should allocate huge amount of resources for reaching its customers. Accordingly, since Facebook and Amazon are the biggest social networking site and the largest internet retailer in the United States (Merton, 2020), then digital marketing efforts should be directed to these two platforms. 

                                                ii.      Word-of-mouth marketing: 1 Million USD/ year 

1. 1.      Word-of-mouth marketing is an effective tool for increasing customer sales as well as loyalty to the products being sold.  

Financial Strategy

• Startup Financing = Estimated Capital Needed (50 Million USD)
  
  
  
  • Allocation of Sources: 50% Debt (Bank loans); 30% Venture Capitalist; 20% equity 
    
    
    
    • Debt: Bank loan from Citigroup Inc. for 25 Million USD; interest rate of 5.25%, payable in 15 equal annual amortizations 
      
      
      
      • To generate the right amount of capital for the startup of business without sacrificing the board’s control over the growth trajectory of the business, the bulk of the capital should be taken from debt rather than equity (Inc.com, n.d.).  
      
      
      • Equity: Raise 10 Million USD by offering common and preferred stocks to the public via IPO (Initial Public Offering). Share Repurchase agreement after 15 years.  
        
        
        
        • Equity should be the least dominant source of capital in order to maintain control over the company. To ensure that the company could engage in calculated decisions in the future, a share repurchase agreement should also be provided, 15 years after the issuance of the IPO.  
        
        
        • Venture Capitalist Loans: Obtain 15 Million USD loan from Sequoia Capital. 
        
        
        
        
      
      
      
      
    
    
    
    
  
  
  
  

References

Entrepreneur.com. (n.d.). Choose Your Business Structure. Retrieved from Entrepreneur.com: https://www.entrepreneur.com/article/38822

Inc.com. (n.d.). Equity Financing. Retrieved from Inc.com: https://www.inc.com/encyclopedia/equity-financing.html

Merton, K. (2020, february 5). The World’s Top Online Marketplaces 2020. Retrieved from WebRetailer.com: https://www.webretailer.com/b/online-marketplaces/