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3 pages/β‰ˆ825 words
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Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
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Topic:

The Marketing Mix (The 4Ps)

Research Paper Instructions:

This report will be using the same company as in the "Roots report 1" which I attach the doc below. We just need to write the part "the marketing mix", but this part is consistent with the STP, which my other group member has done this part and I also attach the doc. For marketing mix part, I wish you to follow the guideline exactly, making sure answering every question properly. I hope you can explain the definition of marketing mix part first, and then the definition of 4Ps which are the components of marketing mix. After every single "P" has been given definition, you can explain how the company, Roots, has done for each "P". The definitions from my textbook has also been attached below. There is also an example about marketing mix I provide, you can read it and see it helps you or not. The division about the company we chose is "apparel" of roots, so make sure you read the stp part carefully because our part are based on that. Also, please attach the link you use for the writing at the end. If you have any questions, just email me. Thank you every much.
just make sure that when you write the definition of marketing mix and 4ps, you can refer to the definition of textbook, but it's better to write the definitions in your own words. Also, for the stp doc, just ignore the grammar mistakes, I haven't corrected them yet. Thank you very much.

Research Paper Sample Content Preview:

The Marketing Mix (The 4Ps)
Name Course Instructor Date
Roots Corporation
Marketing mix refers to the set of marketing variables (product, price, place and promotion) that a company prepares to produce the desired effect on consumers. Firms desire to influence the demand for the product or service to be offered, seeking to gain more customers and build brand loyalty. There is a focus on creating value for customers and customer satisfaction. Marketing strategies relate to adding functions that make a product or service offered by a company to be purchased by the consumer. The 4 P's of marketing or marketing mix are the four basic pillars of a marketing strategy. The marketing mix is applied to the Roots Corporation.
Product
The product is the good or service that the consumers’ purchases, and in this case, there is a focus on the "apparel" division of the Roots company. Roots Company has marketed itself as a premium outdoor lifestyle brand, and target men, women and children with assorted outdoor clothes that are part of the branded lifestyle. However, there are other segments, and this marketing mix focuses on Canadian customers who earn an average income, values comfort and enjoy outdoor activities. Root sells stylishly comfortable sweats clothes that are associated with the Canadian company in the home market and the international market. The perceived product quality is what the customers get and have to choose from, makes Roots one of the recognized in the Canadian apparel market. There is a products mix with different apparel products that are undifferentiated to capture a wider market and expand the company’s reach. The company is also focused on making the best products without charging premium prices on all products.
Price
Price is another essential component of the marketing mix where the value of the products is placed and it is what the customers pay with their money. Discounts and the payment facilities found when acquiring the products are also part of the price, and the company also offers premium prices for products and market segments. The price corresponds to the customers’ perceptions about the value of the p...
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