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Essay Available:
Pages:
3 pages/≈825 words
Sources:
5 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

SWOT Analysis of Nike and Adidas

Research Paper Instructions:

You are required to perform a SWOT analysis on two different companies for this research paper. The companies you choose to do your research on should be companies you wish to work for after graduating. (NIKE AND ADIDAS will be the two companies)
The logic behind this research: Many of us go into interviews without having a strong foundation/knowledge about the company we want to work for. This research paper (SWOT analysis), will give you an excellent amount of information about the companies you wish to work for which in return will help you in an interview. You will go into the interview knowledgeable and confident about the company.
Career Research Report
For this report, you will research and analyze two companies, which you may want to target in your future job searches, and you will determine which company (one, both or neither) you would prefer to work for.
Because most of the information that will be presented in the report will be from secondary sources, you must follow the APA guidelines for in-text citations, and reference list, as well as the use of headings.
Report Sections:
Cover Page
Table of contents
**Introduction – Present the reason why the report is being written, the nature of the opportunity you are facing, the scope of your research, sources of materials, and what conclusion you reached (direct approach). This is a brief statement about which company you preferred as your number 1 choice of an employer. (There are several possible conclusions you might draw – you prefer 1 of the companies over another, or both companies are appealing to you, or neither company meets your requirements.) You will also forecast what you will be writing about in the rest of your paper.
**Company Evaluations – In this section, you will present your evidence. You will report for each company the following:
Company Background and History
SWOT analysis (Strengths, Weaknesses, Opportunities, threats) Each part has to have its own paragraph with proper in-text citation.
**Conclusion –Compare and contrast the advantages and disadvantages of each company and give your final reasons for choosing one company over the other.
**Ne Steps - What will be your next steps in following up on this report as you begin planning for your career. What do you need to do to be ready to begin your job search and choose a company?
Reference page – following APA guidelines 7th edition

Research Paper Sample Content Preview:

Adidas and Nike SWOT Analysis
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Adidas and Nike SWOT Analysis
Introduction
The footwear industry has drastically changed in the past two decades as more attention is placed on design and star quality factors. Nike and Adidas are two of the biggest brands in this field, and their competition for clients is something to behold. Their releases generate much excitement across the globe, especially if the products are born out of a collaboration with influential figures. I am biased towards Adidas as its approach to design aligns with my artistic vision. However, I still appreciate Nike products and their enthusiasm among its fan base. This essay is a SWOT analysis of the two brands to help decide which company will be my number one employer.
Company Evaluations
Nike Inc is an American sportswear company founded in 1964 by Bill Bowerman. He had experience as a track-and-field coach at the University of Oregon. Together with his former student, Phil Knight, they created the company formerly known as Blue Ribbon Sports (1964–78). Its first retail outlet was opened in 1966 and consequently launched the Nike shoe brand in 1972. Since changing its name in 1978, the company has expanded to more than 120 countries, with its retail stores spreading its famous swoosh logo.
Adidas is also a sportswear company created from humble beginnings by Adolf "Adi" Dassler in a small town in Bavaria, Germany. His experience came by making sports shoes mother's scullery after World War I and, together with his brother Rudolf ("Rudi"), set the foundation for the company. During the 1936 Berlin Olympics, its breakout opportunity came when Jesse Owens, an American track-and-field star, wore the shoes en route to gold-winning performances. After World War II, a personal dispute between the brothers split the company, with Adi's half becoming Adidas and Rudi's half becoming Puma CITATION Spo19 \l 1033 (SportsHistory, 2019).
Strengths
Nike's standout strength is its brand presence as its most influential brand. It is also recognized as one of the 100 best companies to work for due to its emphasis on innovation in designs and advertising. Association with world-class athletes and teams also increases growth possibilities in other fields CITATION DAN17 \l 1033 (KISSINGER, 2017). For instance, it has collaborated with other companies to create products such as running watches, fitness bands, and convenient music players. Adidas also possesses a brand rich in heritage, capable of attracting world-class sponsors and athletes. The company also has a product portfolio with many shoes, accessories, clothing, and equipment.
Weaknesses
Nike as a brand is far from controversial, with the big one being accusations of worker exploitation. According to San Francisco-based Global Exchange, Nike workers face excessive working hours in high-pressure environments. The first instance of Nike's tolerance was captured in 1996 when a picture of a young Pakistani ...
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