CocaCola Company

Strategic Recommendation A strategy that Coca Cola can adapt as a corporate goal is to target the market of non-alcoholic beverage industry. They could create non-alcoholic beverages that emulate the taste and the experience of beer or other alcoholic drinks without the psychoactive feeling. Right now, more and more brands are creating drinks that are identical to alcoholic beverages in terms of the taste and the characteristics, but without the capability to get the drinker drunk. This allows consumers to enjoy drinking with friends without the fear of gaining a hangover. Coca Cola can manufacture their own non-alcoholic beverage that targets these kinds of consumers. People nowadays want to feel what others are enjoying. The Coca Cola Company can create a new line of products that are in the business of non-alcoholic beverage that taste like alcoholic beverage. Consumers come in the form of young people who cannot yet legally drink, and people who have quit drinking alcohol but want to enjoy “drinking” with buddies. The Industry that Coca Cola belongs to is the manufacturing and trade of Concentrates and Syrups that are sold in the global markets. The industry is mostly dominated by global brands due to their edge in advertising and market presence. However, in some countries, there also exists local brands that can compete with multi-national beverages due to the local’s taste and preferences. Nowadays, there are various multi-national corporations that hold high ranks and own great revenues in the sale of their company’s products. IN this field, the most important elements that are prominent in competition is the product’s taste and the company’s marketing strategy. Companies can also compete in the creation of new products that show innovation and evolution. The preference of the people follow the events and beliefs of their time, and Coca Cola Company is one that openly states about its adaptive and flexible marketing as a company that wants to share happiness. If they would create non-alcoholic concentrates that taste like alcoholic beverage,. They could garner more customers. Another factor that adds to the feasibility of the recommended strategy is that the demand for non-alcoholic beverage that emulates the taste of real beer or other kinds of alcoholic drink, is only growing and is set to become more popular in the future. Coca Cola is a multinational corporation that dwells in the manufacturing and trade of non-alcoholic beverages and drinks, and also sweet concentrates and syrups. The company is most popular by its trademark product Coke or CocaCola. The founding of CocaCola was headed by pharmacist John Stith Pemberton when he initially marketed it as a medicinal drink in Atlanta Georgia. In 1889, As Griggs Candler bought the rights to the Coca-Cola formula and brand with $2,300, and from their expanded the business industry to the Coca-Cola Company of Atlanta by 1892. Manufacturing non-alcoholic beverages can be done in existing business structures, facilities and technologies. The company distributes their product all through-out the world by manufacturing the syrup concentrate which is sold to various bottlers around the globe. The headquarters of the company is located in Atlanta, Georgia, but they also op...