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4 pages/β‰ˆ1100 words
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Style:
APA
Subject:
Business & Marketing
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Research Paper
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English (U.S.)
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Topic:

Strategic Management and Competitiveness of the Coca-Cola company

Research Paper Instructions:

Strategic Management and Strategic Competitiveness
Overview
Choose one public corporation in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission's Filings & Forms page, the Strayer University's online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Use the Strategic Management and Strategic Competitiveness Template [DOCX] to ensure that your assignment meets the requirements.
Requirements
Write a 4–6 page paper in which you address the following:
Assess how globalization and technology changes have impacted the corporation you researched.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
Assess how the vision statement and mission statement of the corporation influence its overall success.
Evaluate how each category of stakeholder impacts the overall success of this corporation.

Template Instructions (delete this page before submitting)

This template is provided to help you meet the assignment requirements.

This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric.

HOW TO USE THIS TEMPLATE

  • Read the explanations provided in the template for each section of your paper.
    • The explanations are in blue font below.
    • You should have already read the assignment instructions in Blackboard.
  • Type your response to each of the assignment requirements within the designated sections.
    • Each assignment requirement is identified using a section Heading that is in black font
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    • Everything in blue font below should be deleted and replaced with your responses.
  • DELETE this entire page before you submit your assignment to avoid losing points.

REMINDERS

  • The assignment is due in week 3.
  • Do not copy content from previous assignments in this class or others.
  • Late submissions negatively impact your grade.
  • Include at least 4 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count.
  • Use at least 3 quality sources, one of which MUST be the course textbook.
  • Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.

 

Research Paper Sample Content Preview:
Week 3 Strategic Management and Strategic Competitiveness Assignment
Tera Verrant
Strayer University
BUS499 Business Administration Capstone
Dr Brian Grizzell
4/26/2021
Week 3 Strategic Management and Strategic Competitiveness Assignment
The selected company is Coca-Cola, a beverage company headquartered in Atlanta, Georgia. The company is regarded as one of the most successful firms globally after Fortune 88 ranked it number 88 in 2020. This paper will assess the impact of globalization and technology changes on Coca-Cola Company. The paper will also determine how Coca-cola could earn above-average returns through the industrial organization and resource-based models. Additionally, it will evaluate the influence of the company’s vision and mission statements on its overall success. Lastly, the piece will assess how Coca-cola stakeholders impact the company's overall success.
Globalization
Globalization has enabled coca-cola to expand its businesses in various countries worldwide. Currently, due to globalization, the company is among the most recognizable brands in the world and is still gaining momentum by capitalizing on the rapidly growing beverage industry (Quincey, 2019). With its push for an increased global market share, the company now operates in more than 200 countries, serving millions of customers (Quincey, 2019). In terms of business income, Coca-cola generates over 70% of its income from non-US sources, meaning that globalization has enabled the corporation to grow into a multi-billion dollar business (Brondoni, 2019).
Additionally, globalization has increased competition in the beverage industry. The increased competition is enabled by low product prices. Besides, globalization has strengthened the connection between Coca-cola and other company, allowing the consumers to air their views on the design of the products based on their tests and preferences (Brondoni, 2019). It has also led to technology integration, enabling the company to use data analytics and artificial intelligence in decision-making and marketing. Through technology, customers can also search for more details about Coca-cola products on the internet.
Technology
Technological advancement has changed the face of Coca-cola and has fueled competition with the introduction of Artificial intelligence (AI), the Internet of Things (IoT), big data and machine learning tools (Hitt et al., 2020). Coca-cola uses machine learning (ML) to promote its product delivery and placement. For instance, the company has used ML to launch of a new flavor Cherry Sprite that allowed customers to add flavor shots to their Coca-cola drinks (Brondoni, 2019). In this way, the company managed to use ML to develop its product and make market decisions according to customer preference. Coca-cola has also employed big data and AI to drive its business strategies. The company has widely invested in research and development, particularly in AI, to improve the management and use of data collected from customers worldwide (Quincey, 2019).
Since the corporation served millions of customers worldwide, the purchase behavior varies from one region to the other. Therefore, it leverages big data analytics to identify the purchase patterns and consume...
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