Company Research Report Outline Color Code Each Section By Team Member

Company Research Report Outline
Color Code Each Section By Team Member
1. INTRODUCTION 
The hotel industry is one of the most dynamic and competitive sectors of the economy in America. Sustainability and market position of a business depend on the ability of the business to formulate and implement effective strategies to guide the business towards efficient customer satisfaction, employee empowerment, and CSR (Hua, DeFranco, & Abbott, 2020). The basis and philosophy of the organizational culture at Orlando Four Seasons Hotel has seen the business emerge a major market player in the neighborhood ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). It is an AAA Five Diamond Resort that is nestled in a residential, secluded setting, and it has become a lakeside haven dotted with high quality pools, gardens, and towering pillars of cypress and palms. The location of the Orlando Four Seasons Hotel, the quality of services, environmental protection, the environment and facilities, as well as business culture have put the hotel a notch higher than its competitors.
2. MISSION/VISION /VALUES
When the Orlando Four Seasons Hotel was initiated, it laid its focus on creating a corporate mission statement which would guide services and actions of all individuals within the organization so as to achieve its organizational goals and objectives ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). At the company, the management believes in recognizing familiar faces, welcoming new ones, and treating all those they meet the same manner in which they would want to be treated. This means that the company is committed to the mission of treating all customers with respect and satisfactorily, regardless of whether they are loyal customers or first-time comers ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). The services and culture of the company is based on treating all customers with respect and offering them high quality services.
In addition, the vision statement of the company is centered on its belief that its purpose is to create long lasting impressions among customers and visitors. As such, the company serves customers with high quality services (Maltseva, Tsunaeva, Arakelian, & Galazova,). Further, the hotel is committed to conducting its business operations in such a manner that it complies with all legal and environmental laws and requirements so as to promote its CSR strategy and approach. The company centers its practice and service culture on the highest ethical standards, inclusive of standards that are intended to prevent corruption and bribery in the firm.
Orlando Four Seasons Hotel has also created a brand name and value centered on the delivery of impeccable service and quality ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). The company created the brand name by creating a business culture that would enable the operations and organizational culture; this made it possible for the company to build a brand that is globally recognized ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). The business’ commitment to achieving this value is evident in its business model; it represe...