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5 pages/β‰ˆ1375 words
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Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
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Topic:

Proctor & Gamble 3.20.c. Business & Marketing Research Paper

Research Paper Instructions:

Unit V Project
Marketing Plan Project: Phase 3 
Company: Proctor & Gamble
In this portion of the project, you will be addressing the financials, forecasting, budgeting, scheduling, and operations processes for the company you chose in Unit III to develop its marketing plan. 
If the section added in Unit IV represented the heart of the marketing plan, then the section you will add in this unit represents the guidance on how you will use the available environmental and strategic resources to implement and control the marketing plan. Now is the time to be specific about how many products you will sell and at what price. You will need to determine the costs associated with those products. Next, you will need to judge if the product costs are reasonable and in line with industry cost averages. Finally, you are to analyze and determine whether your profits are reasonable in comparison with industry averages. 
In this assignment, you will research, analyze, and create the marketing plan sections described below. 
• Financials: Create the appropriate forecasts and detailed budgets for the completed sections so far. These detailed forecasts and budgets enable the firm and associated departments involved to see how resources and marketing expenditures will be allocated to each of the activities within the marketing section. In addition, this will also impact the company’s scheduling and operations. 
Products can only produce revenue once they and their marketing campaigns are rolled out. Not everything should begin on the beginning of the company’s fiscal year. Your assignment will be a minimum of three pages in length. Ensure that you identify this section with a heading in your assignment. You should include a chart showing your budget expenditures, and this can be created using Excel. Once you have entered the budget expenditures into Excel, you can copy the data from Excel and paste the information into your Word document under the Financials section of your marketing plan. 
You should reference at least three sources to support this section of your marketing plan. Your sources may also include outside sources as well. All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations. 

Research Paper Sample Content Preview:

Proctor and Gamble Company Marketing Strategy
Student’s Name
Institutional Affiliation
Proctor and Gamble Company Marketing Strategy
Introduction
Proctor and Gamble organization is a multinational company based in the United States. The primary incentive in the market is the production of the consumer. The company incorporates various approaches to ensure that it becomes successful. Maintaining a competitive advantage is a critical objective of the organization in the existing market because it wants to become profitable over a long time. Thus, the essence of the paper is to create a financial forecast and detailed budget of the company. It will depict the impact that the budget will have on the operations and scheduling at the company
Financial Forecast
The financial focus of the company is given as follows:
Gross profit $33 billion
Net sales $68 billion
Cost of products sold $35 billion
Administrative expenses $20 billion
Operating income $5 billion
Net earnings from continuing operations $7 billion
Income taxes and continued operations $2 billion
Net earnings given to shareholders $4 billion
The organization needs to increase the amount of money earned in 2020 when compared to the previous year. The net earnings given to shareholders in 2019 amounted to $3 billion. Investors are critical to the business because they help fund it. It means that a company must determine how it can help each of these persons find value in the investment made. These individuals need to receive dividends that increase on a year-on-year basis. They need to understand that the company is helping increase value in the investment that they have made over a significant time. The objective is to make investors happy with the investment they have made by increasing the overall amount of money expected to be received at the end of every fiscal year.
Budgeting
A significant amount of the budget is expected to be consumed in advertising. Organization should reach out to various individuals in the market with customized advertisements because it wants to attract them to its business proposition. The expenditure on advertisements in 2011 was $7 billion, and it increased by $100 million in 2012. It then increased by $300 million in 2013 before reducing by the same margin and 2015. It increased slightly in 2016 before reducing by over $100 million in 2017. The budget reduced by $15 million in 2018 before reducing by over $300 million in the subsequent year. The company wants to advertise to various individuals within the context of the market. It means that it should reach out to them through advertisements that will require increasing the current budget significantly to cater to various markets.
Proctor and Gamble wants to expand into developing markets, and it will need to advertise its products. The advertising market should cost the company $200 million in 2020. The budget needs to be increased slightly because the company wants to reach out to various individuals in the market. Advertisement is crucial on the company wants to launch a specific product that it needs to reach out to various individuals. It can tell them about the product and require them to test it before they can give recommendations o...
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