Part B: Houston Clothes Store Market Plan, Statement of Goals

Houston Clothes Store Market PlanNameInstitutional AffiliationDate
Houston Clothes Store Market Plan
Statement of Marketing Goal
Houston Clothes store aims to provide the residents of Houston with fashionable clothes that they can be able to wear and walk comfortably. Our clothes are fashionable, and they will give the customer a sense of prestige when they are walking through other well-known brands. We are focused to ensure that we meet the needs of our clients.
Objectives of Houston Clothes Store Market plan
* Raise awareness to the residents of Houston about our products.
* To increase the sales of our products in Toronto.
* To target new customers.
* To grow the share of our business in the clothes selling market.
* Build a stronger brand name for the company
* To increase the sales obtained by the company in each year.
* To enhance good customer relationships.
Description of Customer and their Needs
Market Segment
Men, women, and children in Houston have difficulties in gaining access to fashionable clothes. There is a difficulty in the dressing mode of the people of Houston, and as a result, the people stick to the outdated dressing modes. On one side, men are greatly affected due to the lack of fashionable shops in Houston that can be able to meet their needs CITATION Oak14 \l 1033 (Oaklander, 2014). Women also have difficulties in gaining access to modern clothes since the clothes that are available in the stores are the largest sizes, and they are not tailored to meet the needs of the customers.
Target Market Profile
There are over 2million people who stay in Huston City CITATION Gig12 \l 1033 (Giglio, 2012). Houston is a place where there is political stability, and the environment is good for the business to thrive. Besides, another significant aspect of the population of Houston is that the city keeps on expanding and in such a way the target market of our product will also increase. 49.8% of the total population in Houston is made up of female persons CITATION And12 \l 1033 (Anderson, 2012). Such a population will act as a good target market for our fashionable clothes given that most of the women like shopping and they always like to keep up with fashion so that they cannot be left behind. They will always visit our store to check out a new fashion of clothes that are in town.
Competitors
Our main competitors are the various fashion clothing stores that were long established in Houston. Such stores were built long ago, and they have already built their brand names, and they are well-known by the residents of Houston.
However, as identified earlier, Houston Clothes Store will come up with various strategies to make sure that we beat our competitors and emerge as the best fashionable clothes providers. One of the strategies is that we will use making sure that we are up to date with the latest fashions that are on the market. As identified earlier, our competitors do not stock their stores with the latest fashions of clothes, and this means that they do not meet the needs of the customer. Most of the customers prefer the latest trends in the mode of dressing and Houston Clothes Store will do its best to remain relevant in the market.
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