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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Nike's Product Strategy and Differentiation

Research Paper Instructions:

I will put the guides in attach.

Group Project Assignment (Deliverable Two) (Group 1: Nike  - footwear/apparel/spoting goods)

Company's current state analysis of its Design of Goods and Services

  1. Identify product portfolio
  2. Product strategy and differentiation
  3. Product life cycle planning
  4. Goods and Service design approach
  5. Customer involvement. How?

 

Research Paper Sample Content Preview:

Nike: Product Strategy and Differentiation
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Student’s Name
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Nike: Product Strategy and Differentiation
Nike's Strategy and differentiation
Nike is the world's largest apparel company known for footwear, apparel, and equipment. The company's business model is to offer high-quality sports materials, allowing customers to pay for them. Nike has become successful because it has one of the best marketing strategies globally. The company uses a combination strategy to edge its competitors. The company’s cost leadership withstands competition based on the costs. In this approach, the Nike reduces production costs to maximize profits or cut the overall prices of its products. By reducing the price of its products to fit the customers' demand, Nike managed to edge out self-established apparel and footwear companies such as Adidas (Tian, Xiao, & Shang, 2021).
Besides, the company has adapted to changing times and is now designing and selling e-products that can connect easily to iPod. This strategy of combining technology has seen the company reach out to a significant number of customers ...
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