Marketing Elements Success Strategy Of Companies

Marketing Elements
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Marketing Elements
Marketing has become important for the overall success strategy of companies. Companies use different marketing strategies depending on the one they believe would help them to meet their goals. As times change, organizations need to change the marketing strategies to fit the changing demands of the market. In this paper, I am looking at core marketing elements in terms of the way different organizational markets operate.
The first strategy is emotion in the buying process. This is one element that has been greatly used in different markets to influence the purchase decisions. In almost every purchase decision, emotions are important. In fact, Consoli (2009) argues that they are important in almost all decisions. Emotions are used in the same way in different markets. The overall goal is to ensure that consumers can be attached to a brand even more. Emotions can impact the marketing plan because it can change the way the marketing message is sent. In most cases, attention is paid to the headlines so that they can grasp the attention of the potential customers in an instant. Marketers can also look to add some humor to the plan while ensuring that there are some wow factors involved.
Secondly, we have the complexity of the buying process. Different markets can choose a simple or complex buying process. Complex buying behaviors are normally characterized by a lot of involvement from the consumers. Complex involvement is normally associated with expensive products such as luxury cars. For simpler products, the buying process is not that involving as consumers almost instantly know they need and how to go about getting it. Whenever dealing a situation that requires a complex buying process, the marketing plan should be well detailed to capture all...